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- Shinola abstract "Shinola, a Detroit-based company that produces watches, bicycles, leather goods, and journals, was founded by Bedrock Manufacturing, a venture capital firm based in Dallas, Texas. Bedrock Manufacturing acquired the name "Shinola" in 2011. Today, save for a few exceptions and technicalities, every Shinola product is made in the United States of America. At the time of the company's founding in 2011, no American watchmaker had produced watches at scale since the late 1960s, with U.S.-based watchmaking relegated to select specialty companies. The decision to base the company in Detroit derived both from a desire to make watches in the United States and from a strategic decision to anchor operations in a unique city with an established and unshakable reputation as an industrial leader. The city of Detroit also serves as differentiator in the marketplace. The management at Bedrock Manufacturing chose the name "Shinola" when the World War I era colloquialism, "You don't know sh*t from Shinola," surfaced in a conversation. Unexpectedly, the joke generated a serious discussion about restoring the Shinola brand. The company's headquarters and watch factory are housed within the College for Creative Studies (CCS) on the fifth floor of the Alfred A. Taubman Building in Detroit, a former automotive research lab. Shinola's occupation of the CCS space at first occurred by accident, when Bedrock officials, seeking a manufacturing site after resolving to rebuild Shinola, visited the College and the elevator unexpectedly opened on the fifth floor, which was vacant at the time. They decided to transform the 30,000 square feet of vacant space into their watch factory and company headquarters. To build out the watch factory, the company partnered with Ronda, an independently-owned Swiss movement manufacturer. Ronda also brought in expert watchmaking veterans to train Shinola's watch assemblers, all of whom had no prior experience in watchmaking. Currently, the factory has the capacity to produce 500,000 watches a year. Most of the workers assembling watches are local Detroiters, and many of them come from the auto business. Since the company's founding in 2011, it has grown to over 230 people.".
- Shinola thumbnail Shinola.jpg?width=300.
- Shinola wikiPageExternalLink gallery-view?product=shinola.
- Shinola wikiPageExternalLink shinola.com.
- Shinola wikiPageID "2634417".
- Shinola wikiPageRevisionID "605191452".
- Shinola hasPhotoCollection Shinola.
- Shinola subject Category:Cycle_manufacturers.
- Shinola subject Category:Defunct_manufacturing_companies_of_the_United_States.
- Shinola subject Category:Leather_goods.
- Shinola subject Category:Watch_brands.
- Shinola type Abstraction100002137.
- Shinola type Brands.
- Shinola type LanguageUnit106284225.
- Shinola type Material114580897.
- Shinola type Materials.
- Shinola type Matter100020827.
- Shinola type Name106333653.
- Shinola type Part113809207.
- Shinola type PhysicalEntity100001930.
- Shinola type Relation100031921.
- Shinola type Substance100019613.
- Shinola type TradeName106845599.
- Shinola type MusicalWork.
- Shinola type Work.
- Shinola type CreativeWork.
- Shinola type InformationEntity.
- Shinola comment "Shinola, a Detroit-based company that produces watches, bicycles, leather goods, and journals, was founded by Bedrock Manufacturing, a venture capital firm based in Dallas, Texas. Bedrock Manufacturing acquired the name "Shinola" in 2011. Today, save for a few exceptions and technicalities, every Shinola product is made in the United States of America.".
- Shinola label "Shinola".
- Shinola sameAs m.07t7f1.
- Shinola sameAs Q7497723.
- Shinola sameAs Q7497723.
- Shinola sameAs Shinola.
- Shinola wasDerivedFrom Shinola?oldid=605191452.
- Shinola depiction Shinola.jpg.
- Shinola homepage shinola.com.
- Shinola isPrimaryTopicOf Shinola.