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- Social_marketing abstract "Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.Although "social marketing" is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an oversimplification. The primary aim of social marketing is "social good", while in "commercial marketing" the aim is primarily "financial". This does not mean that commercial marketers can not contribute to achievement of social good.Increasingly, social marketing is being described as having "two parents"—a "social parent", including social science and social policy approaches, and a "marketing parent", including commercial and public sector marketing approaches.".
- Social_marketing wikiPageExternalLink 3000.
- Social_marketing wikiPageExternalLink healthmarketing.
- Social_marketing wikiPageExternalLink DH_4139514.
- Social_marketing wikiPageExternalLink journals.htm?id=jsocm.
- Social_marketing wikiPageExternalLink www.i-socialmarketing.org.
- Social_marketing wikiPageExternalLink www.ism.stir.ac.uk.
- Social_marketing wikiPageExternalLink e17.
- Social_marketing wikiPageExternalLink Its-Our-Health-%28Summary-Report%29.
- Social_marketing wikiPageExternalLink www.social-marketing.org.
- Social_marketing wikiPageExternalLink www.socialmarketingquarterly.com.
- Social_marketing wikiPageExternalLink www.thensmc.com.
- Social_marketing wikiPageExternalLink www.visualrhetoric.nl.
- Social_marketing wikiPageID "2221686".
- Social_marketing wikiPageRevisionID "605267992".
- Social_marketing hasPhotoCollection Social_marketing.
- Social_marketing subject Category:Applied_psychology.
- Social_marketing subject Category:Health_promotion.
- Social_marketing subject Category:Marketing.
- Social_marketing comment "Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good.".
- Social_marketing label "Social marketing".
- Social_marketing sameAs m.06x1l3.
- Social_marketing sameAs Q17081927.
- Social_marketing sameAs Q17081927.
- Social_marketing wasDerivedFrom Social_marketing?oldid=605267992.
- Social_marketing isPrimaryTopicOf Social_marketing.