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- Surf_Excel abstract "Surf Excel, launched in 1948 under the brand name ‘Surf’ in Pakistan & in 1959 launched in India as a first detergent powder. Initially, the brand was positioned on the clean proposition of “washes whitest”. However, with the emergence of numerous local detergent manufacturers and the entry of other global brands, Surf Excel underwent various changes in its Brand Communication. This is in line with the global communication platform of Dirt Is Good, which is a communication strategy of Unilever for its premium detergent products, sold under various brand names; such as Omo in Brazil, Persil in UK and Skip in France, Greece, Spain and Portugal.Some of the other major detergent products of Unilever in India are Rin and Wheel. The latest entry into the segment is Comfort, a Fabric Conditioner.".
- Surf_Excel wikiPageExternalLink www.surfexcel.in.
- Surf_Excel wikiPageExternalLink www.surfexcel.in.
- Surf_Excel wikiPageExternalLink Surf.asp.
- Surf_Excel wikiPageExternalLink www.unilever.pk.
- Surf_Excel wikiPageID "20293116".
- Surf_Excel wikiPageRevisionID "599000360".
- Surf_Excel available India.
- Surf_Excel available Pakistan.
- Surf_Excel caption "Surf Excel logo.".
- Surf_Excel company Unilever.
- Surf_Excel hasPhotoCollection Surf_Excel.
- Surf_Excel launchYear "1948".
- Surf_Excel title "Surf Excel".
- Surf_Excel url www.surfexcel.in.
- Surf_Excel url www.unilever.pk.
- Surf_Excel subject Category:1953_introductions.
- Surf_Excel subject Category:Laundry_detergents.
- Surf_Excel subject Category:Orkla_Group.
- Surf_Excel subject Category:Unilever_brands.
- Surf_Excel type Abstraction100002137.
- Surf_Excel type Chemical114806838.
- Surf_Excel type CleansingAgent103040587.
- Surf_Excel type Compound114818238.
- Surf_Excel type Detergent103181899.
- Surf_Excel type Formulation114873641.
- Surf_Excel type LanguageUnit106284225.
- Surf_Excel type LaundryDetergent103648527.
- Surf_Excel type LaundryDetergents.
- Surf_Excel type Material114580897.
- Surf_Excel type Matter100020827.
- Surf_Excel type Name106333653.
- Surf_Excel type Part113809207.
- Surf_Excel type PhysicalEntity100001930.
- Surf_Excel type Relation100031921.
- Surf_Excel type Substance100019613.
- Surf_Excel type TradeName106845599.
- Surf_Excel type UnileverBrands.
- Surf_Excel comment "Surf Excel, launched in 1948 under the brand name ‘Surf’ in Pakistan & in 1959 launched in India as a first detergent powder. Initially, the brand was positioned on the clean proposition of “washes whitest”. However, with the emergence of numerous local detergent manufacturers and the entry of other global brands, Surf Excel underwent various changes in its Brand Communication.".
- Surf_Excel label "Surf Excel".
- Surf_Excel sameAs m.04zzc_3.
- Surf_Excel sameAs Q17026666.
- Surf_Excel sameAs Q17026666.
- Surf_Excel sameAs Surf_Excel.
- Surf_Excel wasDerivedFrom Surf_Excel?oldid=599000360.
- Surf_Excel isPrimaryTopicOf Surf_Excel.