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- Surfer_(advertisement) abstract "Surfer is a critically acclaimed integrated advertising campaign launched in 1999 by Diageo to promote Guinness-brand draught stout in the United Kingdom. The cornerstone of the campaign is a television commercial, originally 60 seconds long, which centred around a Polynesian surfer successfully taking on a gigantic wave. Shot in Hawaii over a nine-day period and directed by Jonathan Glazer, the piece went on to win more awards than any other commercial in 1999 (Clio Awards, D&AD Awards, Cannes Lions), and in 2002 was voted the "Best ad of all time" in a poll conducted by Channel 4 and The Sunday Times.The plot centers around a group of surfers, waiting for the perfect wave. As it arrives, the crashing 'white horses' turn into actual horses. One by one, a surfer 'crashes out', leaving only one, who manages to conquer the wave. The others join him as they celebrate on the shore.The advert was inspired by Walter Crane's 1893 painting "Neptune's Horses". The text also draws inspiration from Herman Melville's novel Moby Dick, including the line "Ahab says, 'I don't care who you are, here's to your dream.'" (which does not actually appear in the novel).The music track in the advert was created by British band Leftfield and eventually this formed the basis of their track "Phat Planet" which appears on their 1999 album Rhythm and Stealth.An extended 90-second version is available on the 2005 DVD The Work of Director Jonathan Glazer.".
- Surfer_(advertisement) thumbnail Flag_of_the_United_Kingdom.svg?width=300.
- Surfer_(advertisement) wikiPageExternalLink www.wavestudios.co.uk.
- Surfer_(advertisement) wikiPageID "15845433".
- Surfer_(advertisement) wikiPageRevisionID "593646973".
- Surfer_(advertisement) agency Abbott_Mead_Vickers_BBDO.
- Surfer_(advertisement) agency London.
- Surfer_(advertisement) budget "6000000.0".
- Surfer_(advertisement) caption "This shot shows the distinctive black and white stock and the metaphor of "white horses" illustrating the power of the wave.".
- Surfer_(advertisement) client Diageo.
- Surfer_(advertisement) country "20".
- Surfer_(advertisement) director Jonathan_Glazer.
- Surfer_(advertisement) followedBy Bet_on_Black.
- Surfer_(advertisement) hasPhotoCollection Surfer_(advertisement).
- Surfer_(advertisement) language English_language.
- Surfer_(advertisement) music ""Phat Planet" by Leftfield".
- Surfer_(advertisement) name "Surfer".
- Surfer_(advertisement) precededBy Swimblack.
- Surfer_(advertisement) producer Nick_Morris.
- Surfer_(advertisement) producer "Yvonne Chalkley( )".
- Surfer_(advertisement) product Draught_beer.
- Surfer_(advertisement) product Guinness.
- Surfer_(advertisement) product Stout.
- Surfer_(advertisement) productionCompany "Academy Commercials, London".
- Surfer_(advertisement) released "--03-17".
- Surfer_(advertisement) runtime "60.0".
- Surfer_(advertisement) soundDesign Johnnie_Burn.
- Surfer_(advertisement) starring Louis_Mellis.
- Surfer_(advertisement) starring "Rusty K".
- Surfer_(advertisement) subject Category:1999_in_British_television.
- Surfer_(advertisement) subject Category:British_television_commercials.
- Surfer_(advertisement) subject Category:Guinness_advertising.
- Surfer_(advertisement) subject Category:Television_commercials.
- Surfer_(advertisement) type Abstraction100002137.
- Surfer_(advertisement) type Ad107248801.
- Surfer_(advertisement) type Commercial107250034.
- Surfer_(advertisement) type Communication100033020.
- Surfer_(advertisement) type Message106598915.
- Surfer_(advertisement) type Promotion107247071.
- Surfer_(advertisement) type TelevisionCommercials.
- Surfer_(advertisement) comment "Surfer is a critically acclaimed integrated advertising campaign launched in 1999 by Diageo to promote Guinness-brand draught stout in the United Kingdom. The cornerstone of the campaign is a television commercial, originally 60 seconds long, which centred around a Polynesian surfer successfully taking on a gigantic wave.".
- Surfer_(advertisement) label "Surfer (advertisement)".
- Surfer_(advertisement) sameAs m.03y01lp.
- Surfer_(advertisement) sameAs Q7646089.
- Surfer_(advertisement) sameAs Q7646089.
- Surfer_(advertisement) sameAs Surfer_(advertisement).
- Surfer_(advertisement) wasDerivedFrom Surfer_(advertisement)?oldid=593646973.
- Surfer_(advertisement) depiction Flag_of_the_United_Kingdom.svg.
- Surfer_(advertisement) isPrimaryTopicOf Surfer_(advertisement).