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- Televerde abstract "Televerde is a business-to-business lead generation agency. Based in Phoenix, Arizona, the company was founded in 1995. The president and CEO is James H. Hooker. Televerde provides customer acquisition management through a variety of marketing services. In early 2009 Televerde launched an “Integrated Nurture Solution.” The relatively new concept of “Integrated Nurture” differs slightly from the established concept of “Integrated Marketing Communications,” in that nurturing a sales opportunity is designed to meet a specific objective, with the intent to move that relationship along so that a business transaction can eventually result from it. Similar to the concept of integration when it comes to marketing, the idea is synchronization of techniques and movements powered by marketing automation to strengthen the relationship and achieve the desired outcomes. Techniques might include research papers, webinars, and on-going email or phone correspondence. Applying integrated nurture in sales ensures that insights shared with a prospect are relevant based on their specific behaviors, attributes, informational needs and buying stage, so the information and contact is not treated as spam. Televerde upholds an unusual business model, which earned it a Spirit of Enterprise Award in 2008. The company started out in a small trailer based at the Arizona State Prison Complex – Phoenix prison yard with eight incarcerated females as employees in its call center. It has since grown to 400 employees, including incarcerated females, individuals outside of the correctional system, and former inmates who are making the transition to their new, productive lives. Approximately 250 members of Televerde’s workforce are currently or formerly incarcerated. Televerde benefits from lower than average turnover rate among its employees, and its employees are better prepared for a future outside of the correctional system. It is estimated that unemployment rates among ex-prisoners are between 25 to 40 percent, a primary factor in recidivism. By learning interpersonal skills, being mentored by professionals, and building self-confidence, Televerde employees re-enter society with a lower likelihood of recidivism.".
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- Televerde hasPhotoCollection Televerde.
- Televerde subject Category:Marketing_organizations.
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- Televerde comment "Televerde is a business-to-business lead generation agency. Based in Phoenix, Arizona, the company was founded in 1995. The president and CEO is James H. Hooker. Televerde provides customer acquisition management through a variety of marketing services.".
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