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- The_Fortune_at_the_Bottom_of_the_Pyramid abstract "The concept of The Fortune at the Bottom of the Pyramid originally appeared as an article by C. K. Prahalad and Stuart L. Hart in the business journal Strategy+Business. The article was followed by a book with the same title that discusses new business models targeted at providing goods and services to the poorest people in the world. It makes a case for the fastest growing new markets and entrepreneurial opportunities being found among the billions of poor people 'at the bottom of the [financial] pyramid'. According to Bill Gates, it "offers an intriguing blueprint for how to fight poverty with profitability." The book consists of a number of case studies, one to a chapter, about businesses that have thrived with such models. These include the businesses Casas Bahia, Patrimonio Hoy, Bank of Madura, Aravind Eye Hospital, Jaipur rugs and Project Shakti and how they were founded.".
- The_Fortune_at_the_Bottom_of_the_Pyramid author C._K._Prahalad.
- The_Fortune_at_the_Bottom_of_the_Pyramid dcc "339.4/6/091724 22".
- The_Fortune_at_the_Bottom_of_the_Pyramid isbn "978-0-13-146750-7".
- The_Fortune_at_the_Bottom_of_the_Pyramid lcc "HD2932 .P73 2005".
- The_Fortune_at_the_Bottom_of_the_Pyramid literaryGenre Non-fiction.
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- The_Fortune_at_the_Bottom_of_the_Pyramid numberOfPages "432".
- The_Fortune_at_the_Bottom_of_the_Pyramid publicationDate "2004-08-05".
- The_Fortune_at_the_Bottom_of_the_Pyramid publisher Wharton_School_Publishing.
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- The_Fortune_at_the_Bottom_of_the_Pyramid author C._K._Prahalad.
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- The_Fortune_at_the_Bottom_of_the_Pyramid caption "Hardcover edition".
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- The_Fortune_at_the_Bottom_of_the_Pyramid genre Non-fiction.
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- The_Fortune_at_the_Bottom_of_the_Pyramid name "The Fortune at the Bottom of the Pyramid".
- The_Fortune_at_the_Bottom_of_the_Pyramid pages "432".
- The_Fortune_at_the_Bottom_of_the_Pyramid pubDate "2004-08-05".
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- The_Fortune_at_the_Bottom_of_the_Pyramid comment "The concept of The Fortune at the Bottom of the Pyramid originally appeared as an article by C. K. Prahalad and Stuart L. Hart in the business journal Strategy+Business. The article was followed by a book with the same title that discusses new business models targeted at providing goods and services to the poorest people in the world.".
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