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- The_Trillion_Dollar_Campaign abstract "The Trillion Dollar Campaign is an outdoor advertising campaign launched in 2009 to promote the newspaper The Zimbabwean in South Africa. The campaign was created by advertising agency TBWA Hunt Lascaris with the goal of both increasing awareness of the newspaper itself, and of the growing problems of hyperinflation in Zimbabwe and increasing restrictions on free speech by the government. The Trillion Dollar Campaign made extensive use of Zimbabwean banknotes, repurposing them as printing paper for handouts, billboards, and poster advertisements. The campaign was highly successful, and gathered significant publicity; first in other South African newspapers, then in other media such as television and radio, and finally in international publications such as The Guardian and The Times. The Trillion Dollar Campaign went on to win several honours from the marketing community, receiving Golds at The Art Directors Club Awards and the ANDY Awards, and taking home the Grand Prix in the Outdoor category of the 2009 Cannes Lions International Advertising Festival, the most prestigious awards ceremony in the advertising industry.".
- The_Trillion_Dollar_Campaign wikiPageExternalLink page2.
- The_Trillion_Dollar_Campaign wikiPageExternalLink www.thezimbabwean.co.uk.
- The_Trillion_Dollar_Campaign wikiPageID "28157022".
- The_Trillion_Dollar_Campaign wikiPageRevisionID "575868447".
- The_Trillion_Dollar_Campaign hasPhotoCollection The_Trillion_Dollar_Campaign.
- The_Trillion_Dollar_Campaign title Cannes_Lions_International_Festival_of_Creativity.
- The_Trillion_Dollar_Campaign years "2009".
- The_Trillion_Dollar_Campaign subject Category:2009_in_South_Africa.
- The_Trillion_Dollar_Campaign subject Category:2009_works.
- The_Trillion_Dollar_Campaign subject Category:Advertising_campaigns.
- The_Trillion_Dollar_Campaign subject Category:Economy_of_Zimbabwe.
- The_Trillion_Dollar_Campaign type 2009Works.
- The_Trillion_Dollar_Campaign type Artifact100021939.
- The_Trillion_Dollar_Campaign type Creation103129123.
- The_Trillion_Dollar_Campaign type EndProduct103287178.
- The_Trillion_Dollar_Campaign type Object100002684.
- The_Trillion_Dollar_Campaign type Oeuvre103841417.
- The_Trillion_Dollar_Campaign type PhysicalEntity100001930.
- The_Trillion_Dollar_Campaign type Product104007894.
- The_Trillion_Dollar_Campaign type Whole100003553.
- The_Trillion_Dollar_Campaign comment "The Trillion Dollar Campaign is an outdoor advertising campaign launched in 2009 to promote the newspaper The Zimbabwean in South Africa. The campaign was created by advertising agency TBWA Hunt Lascaris with the goal of both increasing awareness of the newspaper itself, and of the growing problems of hyperinflation in Zimbabwe and increasing restrictions on free speech by the government.".
- The_Trillion_Dollar_Campaign label "The Trillion Dollar Campaign".
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- The_Trillion_Dollar_Campaign sameAs Q16955967.
- The_Trillion_Dollar_Campaign sameAs Q16955967.
- The_Trillion_Dollar_Campaign sameAs The_Trillion_Dollar_Campaign.
- The_Trillion_Dollar_Campaign wasDerivedFrom The_Trillion_Dollar_Campaign?oldid=575868447.
- The_Trillion_Dollar_Campaign isPrimaryTopicOf The_Trillion_Dollar_Campaign.