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- Tom_Novak abstract "Thomas P. Novak is the Denit Trust Distinguished Scholar and Professor of Marketing at The George Washington University School of Business, where he co-directs the Center for the Connected Consumer and the Connected Consumer Panel. Professor Novak’s research since 1993 has focused exclusively on consumer behavior in online environments and digital marketing. His current research interests deal with consumer motivations for using social media, the impact of the social web on consumer well-being, and post-social media marketing including the gamification of marketing, the Internet of Things, and the connected consumer.Over the past two decades, Novak and Donna Hoffman co-founded and co-directed a series of research centers (Project 2000, eLab, the Sloan Center for Internet Retailing, and the Center for the Connected Consumer) with support from the Alfred P. Sloan Foundation, the National Science Foundation, Paul Allen’s Interval Research Corporation and 40 other corporate sponsors including Walmart.com, Netscape, Procter & Gamble, and Hershey’s.".
- Tom_Novak alias "Novak, Thomas P.".
- Tom_Novak almaMater Oberlin_College.
- Tom_Novak almaMater University_of_North_Carolina_at_Chapel_Hill.
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- Tom_Novak field Center_for_the_Connected_Consumer.
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- Tom_Novak wikiPageExternalLink postsocial.gwu.edu.
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- Tom_Novak almaMater Oberlin_College.
- Tom_Novak almaMater University_of_North_Carolina_at_Chapel_Hill.
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- Tom_Novak name "Tom Novak".
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- Tom_Novak comment "Thomas P. Novak is the Denit Trust Distinguished Scholar and Professor of Marketing at The George Washington University School of Business, where he co-directs the Center for the Connected Consumer and the Connected Consumer Panel. Professor Novak’s research since 1993 has focused exclusively on consumer behavior in online environments and digital marketing.".
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