Matches in Harvard for { ?s ?p 1. Challenges for the Science and Practice of Social Marketing / Alan R. Andreasen -- 2. Social Marketing: Beyond the Nostalgia / William A. Smith -- 3. Advertising in the Social Marketing Mix: Getting the Balance Right / Martine Stead and Gerard Hastings -- 4. Public Health Education and Communication as Policy Instruments for Bringing About Changes in Behavior / Robert Hornik -- 5. Keep Me Posted: A Plea for Practical Evaluation / George I. Balch and Sharyn M. Sutton -- 6. From Madison Avenue to the Field: Cross-Cultural Uses of Media Research Technology / Jonathan P. Baggaley -- 7. Useful Correlates of Pro-Environmental Behavior / Michael R. Swenson and William D. Wells.. }
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- catalog description "1. Challenges for the Science and Practice of Social Marketing / Alan R. Andreasen -- 2. Social Marketing: Beyond the Nostalgia / William A. Smith -- 3. Advertising in the Social Marketing Mix: Getting the Balance Right / Martine Stead and Gerard Hastings -- 4. Public Health Education and Communication as Policy Instruments for Bringing About Changes in Behavior / Robert Hornik -- 5. Keep Me Posted: A Plea for Practical Evaluation / George I. Balch and Sharyn M. Sutton -- 6. From Madison Avenue to the Field: Cross-Cultural Uses of Media Research Technology / Jonathan P. Baggaley -- 7. Useful Correlates of Pro-Environmental Behavior / Michael R. Swenson and William D. Wells.".
- catalog tableOfContents "1. Challenges for the Science and Practice of Social Marketing / Alan R. Andreasen -- 2. Social Marketing: Beyond the Nostalgia / William A. Smith -- 3. Advertising in the Social Marketing Mix: Getting the Balance Right / Martine Stead and Gerard Hastings -- 4. Public Health Education and Communication as Policy Instruments for Bringing About Changes in Behavior / Robert Hornik -- 5. Keep Me Posted: A Plea for Practical Evaluation / George I. Balch and Sharyn M. Sutton -- 6. From Madison Avenue to the Field: Cross-Cultural Uses of Media Research Technology / Jonathan P. Baggaley -- 7. Useful Correlates of Pro-Environmental Behavior / Michael R. Swenson and William D. Wells.".