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- catalog contributor b10488202.
- catalog contributor b10488203.
- catalog contributor b10488204.
- catalog contributor b10488205.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "1. Challenges for the Science and Practice of Social Marketing / Alan R. Andreasen -- 2. Social Marketing: Beyond the Nostalgia / William A. Smith -- 3. Advertising in the Social Marketing Mix: Getting the Balance Right / Martine Stead and Gerard Hastings -- 4. Public Health Education and Communication as Policy Instruments for Bringing About Changes in Behavior / Robert Hornik -- 5. Keep Me Posted: A Plea for Practical Evaluation / George I. Balch and Sharyn M. Sutton -- 6. From Madison Avenue to the Field: Cross-Cultural Uses of Media Research Technology / Jonathan P. Baggaley -- 7. Useful Correlates of Pro-Environmental Behavior / Michael R. Swenson and William D. Wells.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xv, 451 p.".
- catalog identifier "0805824995 (cloth : alk. paper)".
- catalog isPartOf "Advertising and consumer psychology".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Mahwah, NJ : Lawrence Erlbaum Associates,".
- catalog subject "658.8 21".
- catalog subject "HF5415.122 .S637 1997".
- catalog subject "Social marketing.".
- catalog tableOfContents "1. Challenges for the Science and Practice of Social Marketing / Alan R. Andreasen -- 2. Social Marketing: Beyond the Nostalgia / William A. Smith -- 3. Advertising in the Social Marketing Mix: Getting the Balance Right / Martine Stead and Gerard Hastings -- 4. Public Health Education and Communication as Policy Instruments for Bringing About Changes in Behavior / Robert Hornik -- 5. Keep Me Posted: A Plea for Practical Evaluation / George I. Balch and Sharyn M. Sutton -- 6. From Madison Avenue to the Field: Cross-Cultural Uses of Media Research Technology / Jonathan P. Baggaley -- 7. Useful Correlates of Pro-Environmental Behavior / Michael R. Swenson and William D. Wells.".
- catalog title "Social marketing : theoretical and practical perspectives / edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt.".
- catalog type "text".