Matches in Harvard for { ?s ?p Psychological commitment and its effects on post-decision evaluation and preference stability among voters / Lawrence A. Crosby and James R. Taylor -- Individual differences in voting behavior : further investigations of involvement / Michel L. Rothschild and Michael J. Houston -- Shaping public opinion : personal sources of information on a major political issue / Glenn S. Omura and W. Wayne Talarzyk -- Recall of information from political advertising / Ronald J. Faber and N. Claire Storey -- Positioning political candidates -- an application of concept evaluation technique / Gary A. Mauser -- Images and voters' decision-making processes / Dan Nimmo -- The gender gap in voter attitudes and behavior : some advertising implications / Bruce I. Neman and Jagdish N. Sheth -- Political advertising : a neglected policy issue in marketing / Michael L. Rothschild -- Promotional effects on a high -- versus low -- involvement electorate /. }
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- catalog description "Psychological commitment and its effects on post-decision evaluation and preference stability among voters / Lawrence A. Crosby and James R. Taylor -- Individual differences in voting behavior : further investigations of involvement / Michel L. Rothschild and Michael J. Houston -- Shaping public opinion : personal sources of information on a major political issue / Glenn S. Omura and W. Wayne Talarzyk -- Recall of information from political advertising / Ronald J. Faber and N. Claire Storey -- Positioning political candidates -- an application of concept evaluation technique / Gary A. Mauser -- Images and voters' decision-making processes / Dan Nimmo -- The gender gap in voter attitudes and behavior : some advertising implications / Bruce I. Neman and Jagdish N. Sheth -- Political advertising : a neglected policy issue in marketing / Michael L. Rothschild -- Promotional effects on a high -- versus low -- involvement electorate /".
- catalog tableOfContents "Psychological commitment and its effects on post-decision evaluation and preference stability among voters / Lawrence A. Crosby and James R. Taylor -- Individual differences in voting behavior : further investigations of involvement / Michel L. Rothschild and Michael J. Houston -- Shaping public opinion : personal sources of information on a major political issue / Glenn S. Omura and W. Wayne Talarzyk -- Recall of information from political advertising / Ronald J. Faber and N. Claire Storey -- Positioning political candidates -- an application of concept evaluation technique / Gary A. Mauser -- Images and voters' decision-making processes / Dan Nimmo -- The gender gap in voter attitudes and behavior : some advertising implications / Bruce I. Neman and Jagdish N. Sheth -- Political advertising : a neglected policy issue in marketing / Michael L. Rothschild -- Promotional effects on a high -- versus low -- involvement electorate /".