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- catalog contributor b622742.
- catalog contributor b622743.
- catalog contributor b622744.
- catalog created "c1985.".
- catalog date "1985".
- catalog date "c1985.".
- catalog dateCopyrighted "c1985.".
- catalog description "Overview of political candidate marketing / Philip Kotler -- Political marketing : a study of voter decision-making process and candidate marketing strategy / Avraham Shama -- Voting for a political candidate under conditions of minimal information / Masao Nakanishi, Lee G. Cooper, Harold H. Kassarjian -- The limit of marketing in the world of politics / Sander Vanocur -- Psychographics for social policy decisions : welfare assistance / Sadrudin A. Ahmed and Douglas N. Jackson -- Dealing with indecision -- should we -- or not? / Ian Fenwick [and others] -- Fiscal illusion and consumer sovereignty : an exploratory study / Werner W. Pommerehne -- Consumer/voter behavior in the passage of the Michigan container law / Lawrence A. Crosby, James D. Gill, James R. Taylor -- A model of primary voter behavior / Bruce I. Newman and Jagdish N. Sheth --".
- catalog description "Psychological commitment and its effects on post-decision evaluation and preference stability among voters / Lawrence A. Crosby and James R. Taylor -- Individual differences in voting behavior : further investigations of involvement / Michel L. Rothschild and Michael J. Houston -- Shaping public opinion : personal sources of information on a major political issue / Glenn S. Omura and W. Wayne Talarzyk -- Recall of information from political advertising / Ronald J. Faber and N. Claire Storey -- Positioning political candidates -- an application of concept evaluation technique / Gary A. Mauser -- Images and voters' decision-making processes / Dan Nimmo -- The gender gap in voter attitudes and behavior : some advertising implications / Bruce I. Neman and Jagdish N. Sheth -- Political advertising : a neglected policy issue in marketing / Michael L. Rothschild -- Promotional effects on a high -- versus low -- involvement electorate /".
- catalog description "William R. Swinyard and Kenneth A. Coney -- Volunteer recruitment : a marketing approach / Ugur Yavas and Glen Riecken -- Electoral turnout in rational voting and consumption perspectives / Randall G. Chapman and Kristian S. Palda -- Political campaigns and Madison Avenue : a wavering partnership / David B. Hill -- Efficient and inefficient media for political campaign advertising / Roland T. Rust, Mukesh Bajaj, George T. Haley.".
- catalog extent "xi, 259 p. :".
- catalog hasFormat "Political marketing.".
- catalog identifier "0877571805 (pbk.)".
- catalog isFormatOf "Political marketing.".
- catalog issued "1985".
- catalog issued "c1985.".
- catalog language "eng".
- catalog publisher "Chicago, Ill. : American Marketing Association,".
- catalog relation "Political marketing.".
- catalog subject "324.7 19".
- catalog subject "Campaign management Bibliography.".
- catalog subject "Campaign management.".
- catalog subject "JF2112.C3 P65 1985".
- catalog subject "Marketing Bibliography.".
- catalog subject "Marketing.".
- catalog subject "Political campaigns Bibliography.".
- catalog subject "Political campaigns.".
- catalog tableOfContents "Overview of political candidate marketing / Philip Kotler -- Political marketing : a study of voter decision-making process and candidate marketing strategy / Avraham Shama -- Voting for a political candidate under conditions of minimal information / Masao Nakanishi, Lee G. Cooper, Harold H. Kassarjian -- The limit of marketing in the world of politics / Sander Vanocur -- Psychographics for social policy decisions : welfare assistance / Sadrudin A. Ahmed and Douglas N. Jackson -- Dealing with indecision -- should we -- or not? / Ian Fenwick [and others] -- Fiscal illusion and consumer sovereignty : an exploratory study / Werner W. Pommerehne -- Consumer/voter behavior in the passage of the Michigan container law / Lawrence A. Crosby, James D. Gill, James R. Taylor -- A model of primary voter behavior / Bruce I. Newman and Jagdish N. Sheth --".
- catalog tableOfContents "Psychological commitment and its effects on post-decision evaluation and preference stability among voters / Lawrence A. Crosby and James R. Taylor -- Individual differences in voting behavior : further investigations of involvement / Michel L. Rothschild and Michael J. Houston -- Shaping public opinion : personal sources of information on a major political issue / Glenn S. Omura and W. Wayne Talarzyk -- Recall of information from political advertising / Ronald J. Faber and N. Claire Storey -- Positioning political candidates -- an application of concept evaluation technique / Gary A. Mauser -- Images and voters' decision-making processes / Dan Nimmo -- The gender gap in voter attitudes and behavior : some advertising implications / Bruce I. Neman and Jagdish N. Sheth -- Political advertising : a neglected policy issue in marketing / Michael L. Rothschild -- Promotional effects on a high -- versus low -- involvement electorate /".
- catalog tableOfContents "William R. Swinyard and Kenneth A. Coney -- Volunteer recruitment : a marketing approach / Ugur Yavas and Glen Riecken -- Electoral turnout in rational voting and consumption perspectives / Randall G. Chapman and Kristian S. Palda -- Political campaigns and Madison Avenue : a wavering partnership / David B. Hill -- Efficient and inefficient media for political campaign advertising / Roland T. Rust, Mukesh Bajaj, George T. Haley.".
- catalog title "Political marketing : readings and annotated bibliography / editors, Bruce I. Newman, Jagdish N. Sheth.".
- catalog type "Bibliography. fast".
- catalog type "text".