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- catalog contributor b311239.
- catalog contributor b311240.
- catalog contributor b311241.
- catalog created "c1984.".
- catalog date "1984".
- catalog date "c1984.".
- catalog dateCopyrighted "c1984.".
- catalog description "Includes bibliographical references.".
- catalog extent "340 p., [1] leaf of plates :".
- catalog identifier "3428056515".
- catalog issued "1984".
- catalog issued "c1984.".
- catalog language "ger".
- catalog publisher "Berlin : Duncker & Humblot,".
- catalog subject "HF5415 .Z85 1984".
- catalog subject "Marketing.".
- catalog subject "Meyer, Paul Werner.".
- catalog title "Zukunftsorientiertes Marketing für Theorie und Praxis : Festschrift zum sechzigsten Geburtstag von Paul W. Meyer / herausgegeben von Arnold Hermanns und Anton Meyer.".
- catalog type "text".