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- catalog contributor b365072.
- catalog created "c1983.".
- catalog date "1983".
- catalog date "c1983.".
- catalog dateCopyrighted "c1983.".
- catalog description "Includes bibliographies and indexes.".
- catalog description "Part I: A social marketing perspective -- Intentions and outcomes: an academic executive summary -- Utilizing knowledge: a problem of social marketing -- Part II: A mass communication approach to social marketing -- Issues in mass communications social marketing -- Studying mass communications social marketing -- Findings and conclusions on mass communications social marketing -- Part III: An interpersonal approach to social marketing -- Issues in interpersonal social marketing -- Studying interpersonal social marketing -- Some field problems in interpersonal social marketing -- Findings and conclusions on interpersonal social marketing -- Part IV: Implications of social marketing -- A social marketing retrospective.".
- catalog extent "272 p. :".
- catalog hasFormat "Marketing human service innovations.".
- catalog identifier "0803919646".
- catalog identifier "0803919654 (pbk.)".
- catalog isFormatOf "Marketing human service innovations.".
- catalog isPartOf "Sage library of social research ; v. 146".
- catalog issued "1983".
- catalog issued "c1983.".
- catalog language "eng".
- catalog publisher "Beverly Hills, Calif. : Sage Publications,".
- catalog relation "Marketing human service innovations.".
- catalog subject "658.8/02 19".
- catalog subject "HF5415 .M29934 1983".
- catalog subject "Marketing Social aspects.".
- catalog subject "Nonprofit organizations Marketing.".
- catalog subject "Social service Marketing.".
- catalog subject "United States Mental health services Marketing".
- catalog tableOfContents "Part I: A social marketing perspective -- Intentions and outcomes: an academic executive summary -- Utilizing knowledge: a problem of social marketing -- Part II: A mass communication approach to social marketing -- Issues in mass communications social marketing -- Studying mass communications social marketing -- Findings and conclusions on mass communications social marketing -- Part III: An interpersonal approach to social marketing -- Issues in interpersonal social marketing -- Studying interpersonal social marketing -- Some field problems in interpersonal social marketing -- Findings and conclusions on interpersonal social marketing -- Part IV: Implications of social marketing -- A social marketing retrospective.".
- catalog title "Marketing human service innovations / Jack Rothman ... [et al.].".
- catalog type "text".