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- catalog abstract ""Brings together many of Rand's ... essays on design and a wide selection of his ... graphic work from the thirties to the present ... Each of the essays is illustrated with examples of Rand's work--posters, book jackets, product advertisements, corporate trademarks, packaging, interiors--as well as the work of artist he admires"--Cover.".
- catalog alternative "Designer's art.".
- catalog contributor b536757.
- catalog created "1985.".
- catalog date "1985".
- catalog date "1985.".
- catalog dateCopyrighted "1985.".
- catalog description ""Brings together many of Rand's ... essays on design and a wide selection of his ... graphic work from the thirties to the present ... Each of the essays is illustrated with examples of Rand's work--posters, book jackets, product advertisements, corporate trademarks, packaging, interiors--as well as the work of artist he admires"--Cover.".
- catalog description "Art for art's sake -- The beautiful and the useful -- The designer's problem -- The symbol in visual communication -- Versatility of the symbol -- The trademark -- Seeing stripes -- Imagination and the image -- Integrating form and content -- Ideas about ideas -- The meaning of repetition -- The role of humor -- The rebus and the visual pun -- Collage and montage -- Yesterday and today -- Typographic form and expression -- Legibility and modernity -- The good old "neue typografie" -- Design and the play instinct -- Black black black -- The art of the package: tomorrow and yesterday -- The third dimension -- The complexity of color -- Word pictures -- The lesson of Cézanne -- Politics of design -- Integrity and invention.".
- catalog extent "xiv, 239 p. :".
- catalog identifier "0300034830".
- catalog issued "1985".
- catalog issued "1985.".
- catalog language "eng".
- catalog publisher "New Haven : Yale University Press,".
- catalog subject "Commercial art.".
- catalog subject "Design.".
- catalog subject "NC997 .R278 1985".
- catalog tableOfContents "Art for art's sake -- The beautiful and the useful -- The designer's problem -- The symbol in visual communication -- Versatility of the symbol -- The trademark -- Seeing stripes -- Imagination and the image -- Integrating form and content -- Ideas about ideas -- The meaning of repetition -- The role of humor -- The rebus and the visual pun -- Collage and montage -- Yesterday and today -- Typographic form and expression -- Legibility and modernity -- The good old "neue typografie" -- Design and the play instinct -- Black black black -- The art of the package: tomorrow and yesterday -- The third dimension -- The complexity of color -- Word pictures -- The lesson of Cézanne -- Politics of design -- Integrity and invention.".
- catalog title "Designer's art.".
- catalog title "Paul Rand, a designer's art.".
- catalog type "text".