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- catalog abstract "Draft of Benson's part of proposed book on advertising by Benson and Walter A. Gaw. Benson, who had been president of the American Association of Advertising Agencies, wrote on ethical standards in advertising.".
- catalog contributor b754147.
- catalog date "1952".
- catalog description "Draft of Benson's part of proposed book on advertising by Benson and Walter A. Gaw. Benson, who had been president of the American Association of Advertising Agencies, wrote on ethical standards in advertising.".
- catalog description "Gift of Purnell H. Benson, 1965.".
- catalog description "John Benson Collection. Baker Library, Harvard Business School.".
- catalog description "Unpublished finding aid in repository.".
- catalog extent "1 box.".
- catalog issued "1952".
- catalog language "eng".
- catalog provenance "Gift of Purnell H. Benson, 1965.".
- catalog subject "Advertising Moral and ethical aspects.".
- catalog subject "Advertising.".
- catalog subject "Benson, John.".
- catalog subject "Gaw, Walter A.".
- catalog subject "Marketing.".
- catalog title "Draft of an unpublished manuscript on advertising, 1952.".
- catalog type "Manuscripts (for publication). ftamc".