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- catalog contributor b775671.
- catalog contributor b775672.
- catalog contributor b775673.
- catalog created "c1986.".
- catalog date "1986".
- catalog date "c1986.".
- catalog dateCopyrighted "c1986.".
- catalog description "Bibliography: p. 347-370.".
- catalog description "Introduction / Lynda Lee Kaid, Dan Nimmo, Keith R. Sanders -- The evolution of political advertising in America / Kathleen Hall Jamieson -- An analysis of presidential television commercials, 1952-1984 / L. Patrick Devlin -- Fighting back : American political parties take to the airwaves / Barry Kolar -- Corporate advocacy advertising as political communication / George Dionisopoulos -- The televised political spot advertisement : its structure, content, and role in the political system / Leonard Shyles -- Political advertising and the meaning of elections / Richard Joslyn -- Elements of videostyle : candidate presentation through television advertising / Lynda Lee Kaid and Dorothy K. Davidson -- Political commercials and candidate image : the effect can be substantial / Donald T. Cundy -- Candidate image formation : the role of information processing / Gina Garramone -- Hidden myths in televised political advertising : an illustration / Dan Nimmo and Arthur J. Felsberg -- Uses and perceptions of political television : an application of Q-technique / Michael Mansfield and Katherine Hale -- The contagion from the Right : the Americanization of British political advertising / Karen S. Johnson and Camille Elebash -- Political advertising in Australia : a dynamic force meets a resilient object / Helen O'Neil and Stephen Mills.".
- catalog extent "xxvi, 370 p. :".
- catalog hasFormat "New perspectives on political advertising.".
- catalog identifier "0809312646".
- catalog isFormatOf "New perspectives on political advertising.".
- catalog isPartOf "Political communication yearbook (Unnumbered)".
- catalog isPartOf "Political communication yearbook, 8755-0210".
- catalog issued "1986".
- catalog issued "c1986.".
- catalog language "eng".
- catalog publisher "Carbondale : Southern Illinois University Press,".
- catalog relation "New perspectives on political advertising.".
- catalog subject "659.2/932 19".
- catalog subject "Advertising, Political.".
- catalog subject "JF2112.A4 N48 1986".
- catalog tableOfContents "Introduction / Lynda Lee Kaid, Dan Nimmo, Keith R. Sanders -- The evolution of political advertising in America / Kathleen Hall Jamieson -- An analysis of presidential television commercials, 1952-1984 / L. Patrick Devlin -- Fighting back : American political parties take to the airwaves / Barry Kolar -- Corporate advocacy advertising as political communication / George Dionisopoulos -- The televised political spot advertisement : its structure, content, and role in the political system / Leonard Shyles -- Political advertising and the meaning of elections / Richard Joslyn -- Elements of videostyle : candidate presentation through television advertising / Lynda Lee Kaid and Dorothy K. Davidson -- Political commercials and candidate image : the effect can be substantial / Donald T. Cundy -- Candidate image formation : the role of information processing / Gina Garramone -- Hidden myths in televised political advertising : an illustration / Dan Nimmo and Arthur J. Felsberg -- Uses and perceptions of political television : an application of Q-technique / Michael Mansfield and Katherine Hale -- The contagion from the Right : the Americanization of British political advertising / Karen S. Johnson and Camille Elebash -- Political advertising in Australia : a dynamic force meets a resilient object / Helen O'Neil and Stephen Mills.".
- catalog title "New perspectives on political advertising / edited by Lynda Lee Kaid, Dan Nimmo, Keith R. Sanders.".
- catalog type "text".