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- catalog contributor b1010593.
- catalog contributor b1010594.
- catalog contributor b1010595.
- catalog contributor b1010596.
- catalog created "c1978.".
- catalog date "1978".
- catalog date "c1978.".
- catalog dateCopyrighted "c1978.".
- catalog description "Includes bibliographies and index.".
- catalog extent "v, 273 p. :".
- catalog identifier "047107179X".
- catalog issued "1978".
- catalog issued "c1978.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog subject "Advertising.".
- catalog subject "Consumers' preferences.".
- catalog subject "Marketing.".
- catalog subject "New products.".
- catalog title "Behavioral and management science in marketing / edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.].".
- catalog type "text".