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- catalog contributor b1067165.
- catalog contributor b1067166.
- catalog contributor b1067167.
- catalog contributor b1067168.
- catalog created "c1979.".
- catalog date "1979".
- catalog date "c1979.".
- catalog dateCopyrighted "c1979.".
- catalog description "Includes bibliographies.".
- catalog extent "vii, 279 p. :".
- catalog identifier "0877571171".
- catalog isPartOf "American Marketing Association proceedings series".
- catalog isPartOf "American Marketing Association. Proceedings of ... conference, 1977.".
- catalog issued "1979".
- catalog issued "c1979.".
- catalog language "eng".
- catalog publisher "Chicago : American Marketing Association,".
- catalog subject "Attitude (Psychology) Testing.".
- catalog subject "Consumers Attitudes.".
- catalog subject "Marketing research.".
- catalog title "Attitude research plays for high stakes / edited by John C. Maloney, Bernard Silverman.".
- catalog type "text".