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- catalog contributor b1067673.
- catalog created "1978 [c1927]".
- catalog date "1978 [c1927]".
- catalog date "1978".
- catalog dateCopyrighted "1978 [c1927]".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xiv, 593 p. :".
- catalog identifier "0405111738 :".
- catalog isPartOf "Century of marketing".
- catalog issued "1978 [c1927]".
- catalog issued "1978".
- catalog language "eng".
- catalog publisher "New York : Arno Press,".
- catalog subject "Advertising.".
- catalog title "Advertising principles / Daniel Starch.".
- catalog type "text".