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- catalog contributor b1074690.
- catalog contributor b1074691.
- catalog created "c1977.".
- catalog date "1977".
- catalog date "c1977.".
- catalog dateCopyrighted "c1977.".
- catalog description "Includes bibliographical references.".
- catalog extent "201-250 p. :".
- catalog isPartOf "Cranfield research papers in marketing & logistics ; Session 1976/77, no. 20.".
- catalog isPartOf "Cranfield research papers in marketing and logistics ; Session 1976/1977, 20".
- catalog issued "1977".
- catalog issued "c1977.".
- catalog language "eng".
- catalog publisher "Cranfield, Eng. : Cranfield Institute Press for the School of Management,".
- catalog subject "Advertising campaigns.".
- catalog subject "Advertising.".
- catalog title "Threshold and wearout in advertising / by David Corkindale in association with John Newall.".
- catalog type "text".