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- catalog contributor b1082237.
- catalog created "1979.".
- catalog date "1979".
- catalog date "1979.".
- catalog dateCopyrighted "1979.".
- catalog description "Includes bibliographical references.".
- catalog extent "29, 5 p. ;".
- catalog isPartOf "Working paper (Harvard University. Graduate School of Business Administration. Division of Research) ; HBS 79-13.".
- catalog isPartOf "Working paper - Division of Research, Graduate School of Business Administration, Harvard University ; HBS 79-13".
- catalog issued "1979".
- catalog issued "1979.".
- catalog language "eng".
- catalog publisher "Boston, Mass. : Division of Research, Graduate School of Business Administration, Harvard University,".
- catalog subject "Advertising.".
- catalog subject "Public relations.".
- catalog title "Institutional advertising : past and present / by Richard S. Tedlow.".
- catalog type "text".