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- catalog contributor b1361482.
- catalog contributor b1361483.
- catalog created "1979.".
- catalog date "1979".
- catalog date "1979.".
- catalog dateCopyrighted "1979.".
- catalog description "Bibliography: p. 181-196.".
- catalog extent "xiii, 197 p. :".
- catalog isPartOf "Report (Marketing Science Institute) ; no. 79-115.".
- catalog isPartOf "Report - Marketing Science Institute ; no. 79-115".
- catalog issued "1979".
- catalog issued "1979.".
- catalog language "eng".
- catalog publisher "Cambridge, Mass. : Marketing Science Institute,".
- catalog subject "Advertising Economic aspects.".
- catalog title "Appraising research on advertising's economic impacts / by Mark S. ALbion and Paul W. Farris.".
- catalog type "text".