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- catalog contributor b1362339.
- catalog contributor b1362340.
- catalog contributor b1362341.
- catalog created "[1971]".
- catalog date "1971".
- catalog date "[1971]".
- catalog dateCopyrighted "[1971]".
- catalog description "Bibliography: p. [967]-979.".
- catalog description "Social effects -- Introduction: Social consequences of mass communications -- Communication in crisis / Wilbur Schramm -- Mass communication, popular taste, and organized social action / Paul F. Lazarsfeld and Robert K. Merton -- The invasion from Mars / Hadley Cantril -- Children's learning from the mass media / Donald F. Roberts and Wilbur Schramm -- The effect of media violence on social learning / Alberta E. Siegel -- Public opinion and politics -- Introduction: Mass communications, public opinion, and politics -- The significance of communication / Charles H. Cooley -- Political processes: the role of the mass media / Bernard R. Berelson, Paul F. Lazarsfeld, and William N. Mcphee -- The mass media and voting / Kurt Lang and Gladys Engel Lang -- The debates in the light of research: a survey of surveys / Elihu Katz and Jacob J. Feldman -- Innovation and change -- Introduction: Communication, innovation, and change -- The social itinerary of technical change: two studies of the diffusion of innovation / Elihu Katz -- Research needed on adoption models / Joe M. Bohlen -- Motivation, communications research, and family planning / M. Brewster Smith -- Campaigns, communications, and development in communist China / Frederick T.C. Yu -- Toward a communication theory of modernization: a set of considerations / Daviel Lerner -- The technological future of mass communication -- Introduction: Implications of the new communication technology -- The social effects of communication technology / Herbert Goldhammer -- Beyond Babel: the century of the communications satellite / Arthur C. Clarke.".
- catalog description "The evasion of propaganda: how prejudiced people respond to anti-prejudice propaganda / Eunice Cooper and Marie Jahoda -- They saw a game: a case study / Albert H. Hastorf and Hadley Cantril -- The indexing process in communication / Percy H. Tannenbaum -- The obstinate audience: the influence process from the point of view of social communication / Raymond A. Bauer -- The nature of communication effects / Donald F. Roberts -- Introduction: Approaches to the study of mass communication effects: attitudes and information -- Processes of opinion change / Herbert C. Kelman -- Some principles of mass persuasion: selected findings of research on the sale of U.S. war bonds / Dorwin Cartwright -- Some reasons why information campaigns fail / Herbert H. Hyman and Paul B. Sheatsley -- The effect of presenting "one side" versus "both sides" in changing opinions on a controversial subject / Carl I. Hovland, Arthur A. Lumsdaine, and Fred D. Sheffield -- ".
- catalog description "The impact of television advertising: learning without involvement / Herbert E. Krugman -- Reconciling conflicting results derived from experimental and survey studies of attitude change / Carl I. Hovland.".
- catalog description "The nature of communication between humans / Wilbur Schramm -- Media and messages of mass communication -- Introduction : Media as communication institutions -- Mass media as social systems / Melvin L. Defleur -- The structure and function of communication in society / Harold D. Lasswell -- The medium is the message / Marshall McLuhan -- From news-gathering to news-making: a flood of pseudo-events / Daniel J. Boorstin -- The Negro and the news: a case study / William L. Rivers -- The unique perspective of television and its effect: a pilot study / Kurt Lang and Gladys Engel Lang -- Audiences of mass communication -- Introduction: The nature of an audience -- Communications research and the concept of the mass / Eliot Freidson -- Selective exposure to information: a critical review / David O. Sears and J.L. Freedman -- Perceiving the world / David Krech and Richard S. Crutchfield -- The world outside and the pictures in our heads / Walter Lippmann -- ".
- catalog extent "ix, 997 p.".
- catalog hasFormat "Process and effects of mass communication.".
- catalog identifier "0252001974".
- catalog isFormatOf "Process and effects of mass communication.".
- catalog issued "1971".
- catalog issued "[1971]".
- catalog language "eng".
- catalog publisher "Urbana, University of Illinois Press".
- catalog relation "Process and effects of mass communication.".
- catalog subject "301.16/08".
- catalog subject "Mass media.".
- catalog subject "P90 .S38 1971".
- catalog tableOfContents "Social effects -- Introduction: Social consequences of mass communications -- Communication in crisis / Wilbur Schramm -- Mass communication, popular taste, and organized social action / Paul F. Lazarsfeld and Robert K. Merton -- The invasion from Mars / Hadley Cantril -- Children's learning from the mass media / Donald F. Roberts and Wilbur Schramm -- The effect of media violence on social learning / Alberta E. Siegel -- Public opinion and politics -- Introduction: Mass communications, public opinion, and politics -- The significance of communication / Charles H. Cooley -- Political processes: the role of the mass media / Bernard R. Berelson, Paul F. Lazarsfeld, and William N. Mcphee -- The mass media and voting / Kurt Lang and Gladys Engel Lang -- The debates in the light of research: a survey of surveys / Elihu Katz and Jacob J. Feldman -- Innovation and change -- Introduction: Communication, innovation, and change -- The social itinerary of technical change: two studies of the diffusion of innovation / Elihu Katz -- Research needed on adoption models / Joe M. Bohlen -- Motivation, communications research, and family planning / M. Brewster Smith -- Campaigns, communications, and development in communist China / Frederick T.C. Yu -- Toward a communication theory of modernization: a set of considerations / Daviel Lerner -- The technological future of mass communication -- Introduction: Implications of the new communication technology -- The social effects of communication technology / Herbert Goldhammer -- Beyond Babel: the century of the communications satellite / Arthur C. Clarke.".
- catalog tableOfContents "The evasion of propaganda: how prejudiced people respond to anti-prejudice propaganda / Eunice Cooper and Marie Jahoda -- They saw a game: a case study / Albert H. Hastorf and Hadley Cantril -- The indexing process in communication / Percy H. Tannenbaum -- The obstinate audience: the influence process from the point of view of social communication / Raymond A. Bauer -- The nature of communication effects / Donald F. Roberts -- Introduction: Approaches to the study of mass communication effects: attitudes and information -- Processes of opinion change / Herbert C. Kelman -- Some principles of mass persuasion: selected findings of research on the sale of U.S. war bonds / Dorwin Cartwright -- Some reasons why information campaigns fail / Herbert H. Hyman and Paul B. Sheatsley -- The effect of presenting "one side" versus "both sides" in changing opinions on a controversial subject / Carl I. Hovland, Arthur A. Lumsdaine, and Fred D. Sheffield -- ".
- catalog tableOfContents "The impact of television advertising: learning without involvement / Herbert E. Krugman -- Reconciling conflicting results derived from experimental and survey studies of attitude change / Carl I. Hovland.".
- catalog tableOfContents "The nature of communication between humans / Wilbur Schramm -- Media and messages of mass communication -- Introduction : Media as communication institutions -- Mass media as social systems / Melvin L. Defleur -- The structure and function of communication in society / Harold D. Lasswell -- The medium is the message / Marshall McLuhan -- From news-gathering to news-making: a flood of pseudo-events / Daniel J. Boorstin -- The Negro and the news: a case study / William L. Rivers -- The unique perspective of television and its effect: a pilot study / Kurt Lang and Gladys Engel Lang -- Audiences of mass communication -- Introduction: The nature of an audience -- Communications research and the concept of the mass / Eliot Freidson -- Selective exposure to information: a critical review / David O. Sears and J.L. Freedman -- Perceiving the world / David Krech and Richard S. Crutchfield -- The world outside and the pictures in our heads / Walter Lippmann -- ".
- catalog title "The process and effects of mass communication. Edited by Wilbur Schramm and Donald F. Roberts.".
- catalog type "text".