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• catalog contributor b1364978.
• catalog contributor b1364979.
• catalog contributor b1364980.
• catalog created "[1975]".
• catalog date "1975".
• catalog date "[1975]".
• catalog dateCopyrighted "[1975]".
• catalog description "A comparison of the two approaches to persuasion -- Discrepancy -- Facilitating factors -- Conclusion -- Chapter 12: Conclusion -- Research traditions in the attitude area -- Evaluation of attitude research -- Toward a cumulative body of knowledge.".
• catalog description "Bibliography: p. 521-562.".
• catalog description "Chapter 1: Introduction -- Definition of attitude -- Conceptual distinctions -- A conceptual framework -- Organization of this book -- Part I: Attitude theory and measurement -- Chapter 2: Theories of attitude -- Learning theories -- Expectancy-value theories -- Balance theory -- The congruity principle -- A theory of cognitive dissonance -- Theories of attribution -- Conclusion -- Chapter 3: Measurement techniques -- Single-response measures -- Standard attitude scaling -- Alternative measurement techniques -- Conclusion -- Chapter 4: Methodological considerations -- Reliability and validity of measurement -- Internal and external validity of research designs -- Conclusion -- Part II: Foundations of beliefs, attitudes, intentions, and behaviors -- Chapter 5: Belief formation -- Descriptive beliefs -- Inferential beliefs -- Attribution processes -- Conclusion -- Chapter 6: Attitude formation -- Determinants of attitudes -- Informational basis of attitude -- ".
• catalog description "Interpersonal attraction -- Conditioning of attitude -- Frequency of exposure and attitude formation -- Conclusion -- Chapter 7: Formation of intentions -- Attitudes and intentions -- Determinants of intentions -- Variations in elements of intentions -- Conclusion -- Chapter 8: Prediction of behavior -- Attitudes and behavior -- Attitudinal predictors and behavioral criteria -- Intentions and single-act criteria -- Conclusion -- Part III: Changing beliefs, attitudes, intentions, and behaviors -- Chapter 9: Principles of change -- The role of beliefs in the influence process -- Basic guidelines for change -- Effects of experimental manipulations -- Conclusion -- Chapter 10: Strategies of change : active participation -- Interpersonal contact -- Role playing -- Counterattitudinal behavior -- Choice behavior -- Conclusion -- Chapter 11: Strategies of change : persuasive communication -- Yale communication research program -- An alternative model of persuasive communication -- ".
• catalog extent "xi, 578 p. :".
• catalog identifier "0201020890".
• catalog isPartOf "Addison-Wesley series in social psychology".
• catalog issued "1975".
• catalog issued "[1975]".
• catalog language "eng".
• catalog publisher "Reading, Mass. : Addison-Wesley Pub. Co.,".
• catalog subject "152.4/52".
• catalog subject "Attitude (Psychology)".
• catalog subject "Attitude.".
• catalog subject "BF 323.C5 F532b 1975".
• catalog subject "BF323.C5 F48".
• catalog subject "Behavior.".
• catalog subject "Belief and doubt.".
• catalog subject "Social Behavior.".
• catalog tableOfContents "A comparison of the two approaches to persuasion -- Discrepancy -- Facilitating factors -- Conclusion -- Chapter 12: Conclusion -- Research traditions in the attitude area -- Evaluation of attitude research -- Toward a cumulative body of knowledge.".
• catalog tableOfContents "Chapter 1: Introduction -- Definition of attitude -- Conceptual distinctions -- A conceptual framework -- Organization of this book -- Part I: Attitude theory and measurement -- Chapter 2: Theories of attitude -- Learning theories -- Expectancy-value theories -- Balance theory -- The congruity principle -- A theory of cognitive dissonance -- Theories of attribution -- Conclusion -- Chapter 3: Measurement techniques -- Single-response measures -- Standard attitude scaling -- Alternative measurement techniques -- Conclusion -- Chapter 4: Methodological considerations -- Reliability and validity of measurement -- Internal and external validity of research designs -- Conclusion -- Part II: Foundations of beliefs, attitudes, intentions, and behaviors -- Chapter 5: Belief formation -- Descriptive beliefs -- Inferential beliefs -- Attribution processes -- Conclusion -- Chapter 6: Attitude formation -- Determinants of attitudes -- Informational basis of attitude -- ".
• catalog tableOfContents "Interpersonal attraction -- Conditioning of attitude -- Frequency of exposure and attitude formation -- Conclusion -- Chapter 7: Formation of intentions -- Attitudes and intentions -- Determinants of intentions -- Variations in elements of intentions -- Conclusion -- Chapter 8: Prediction of behavior -- Attitudes and behavior -- Attitudinal predictors and behavioral criteria -- Intentions and single-act criteria -- Conclusion -- Part III: Changing beliefs, attitudes, intentions, and behaviors -- Chapter 9: Principles of change -- The role of beliefs in the influence process -- Basic guidelines for change -- Effects of experimental manipulations -- Conclusion -- Chapter 10: Strategies of change : active participation -- Interpersonal contact -- Role playing -- Counterattitudinal behavior -- Choice behavior -- Conclusion -- Chapter 11: Strategies of change : persuasive communication -- Yale communication research program -- An alternative model of persuasive communication -- ".
• catalog title "Belief, attitude, intention, and behavior : an introduction to theory and research / Martin Fishbein, Icek Ajzen.".
• catalog type "text".