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- catalog alternative "Advertising principles and problems.".
- catalog contributor b1371468.
- catalog contributor b1371469.
- catalog contributor b1371470.
- catalog created "1977.".
- catalog date "1977".
- catalog date "1977.".
- catalog dateCopyrighted "1977.".
- catalog description "Bibliography: p. 675-677.".
- catalog extent "xviii, 690 p. :".
- catalog identifier "0256019258".
- catalog issued "1977".
- catalog issued "1977.".
- catalog language "eng".
- catalog publisher "Homewood, Ill. : R. D. Irwin,".
- catalog subject "Advertising.".
- catalog title "Advertising principles and problems.".
- catalog title "Advertising principles, problems, and cases / Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia.".
- catalog type "text".