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- catalog contributor b1388585.
- catalog created "c1980.".
- catalog date "1980".
- catalog date "c1980.".
- catalog dateCopyrighted "c1980.".
- catalog description "Background: Children's television viewing patterns / Richard P. Adler and Ronald J. Faber -- Children's ability to distinguish television commercials from program material / Laurene Krasny Meringoff and Gerald S. Lesser -- The influence of format and audiovisual techniques on children's perceptions of commercial messages / Laurene Krasny Meringoff and Gerald S. Lesser -- Source effects and self-concept appeals in children's television advertising / John R. Rossiter -- The effects of premium offers in children's television advertising / Scott Ward -- The impact of proprietary medicine advertising on children / Thomas S. Robertson -- The effects of volume and repetition of advertising / Laurene Krasny Meringoff -- The effects of volume and repetition of television commercials / John R. Rossiter -- The effects of television advertising on consumer socialization / Scott Ward -- Television advertising and parent-child relations / Thomas S. Robertson -- Summary of research findings and recommendations for future research -- Evaluation of individual studies -- Industry codes and guidelines for children's television advertising, set forth by the National Association of Broadcasters and the National Advertising Division, Council of Better Business Bureaus, Inc.".
- catalog description "Bibliography: p. 325-361.".
- catalog extent "xi, 367 p. :".
- catalog identifier "0669028142".
- catalog issued "1980".
- catalog issued "c1980.".
- catalog language "eng".
- catalog publisher "Lexington, Mass. : Lexington Books,".
- catalog subject "Advertising.".
- catalog subject "Child.".
- catalog subject "HQ784.T4 E35".
- catalog subject "Infant.".
- catalog subject "KF1617.B7 E35".
- catalog subject "Television advertising and children.".
- catalog subject "Television.".
- catalog subject "WS 105.5.E9 E27 1980".
- catalog tableOfContents "Background: Children's television viewing patterns / Richard P. Adler and Ronald J. Faber -- Children's ability to distinguish television commercials from program material / Laurene Krasny Meringoff and Gerald S. Lesser -- The influence of format and audiovisual techniques on children's perceptions of commercial messages / Laurene Krasny Meringoff and Gerald S. Lesser -- Source effects and self-concept appeals in children's television advertising / John R. Rossiter -- The effects of premium offers in children's television advertising / Scott Ward -- The impact of proprietary medicine advertising on children / Thomas S. Robertson -- The effects of volume and repetition of advertising / Laurene Krasny Meringoff -- The effects of volume and repetition of television commercials / John R. Rossiter -- The effects of television advertising on consumer socialization / Scott Ward -- Television advertising and parent-child relations / Thomas S. Robertson -- Summary of research findings and recommendations for future research -- Evaluation of individual studies -- Industry codes and guidelines for children's television advertising, set forth by the National Association of Broadcasters and the National Advertising Division, Council of Better Business Bureaus, Inc.".
- catalog title "The Effects of television advertising on children : review and recommendations / Richard P. Adler ... [et al.].".
- catalog type "text".