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- catalog contributor b1394546.
- catalog created "[1979?]".
- catalog date "1979".
- catalog date "[1979?]".
- catalog dateCopyrighted "[1979?]".
- catalog description "Bibliography: p. 29-31.".
- catalog extent "viii, 31 p. :".
- catalog issued "1979".
- catalog issued "[1979?]".
- catalog language "eng".
- catalog publisher "New York : Association of National Advertisers,".
- catalog subject "Advertising.".
- catalog title "Return on advertising investment / prepared by a Task Group headed by John J. Meakem, Jr.".
- catalog type "text".