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- catalog contributor b1469319.
- catalog contributor b1469320.
- catalog contributor b1469321.
- catalog created "1981.".
- catalog date "1981".
- catalog date "1981.".
- catalog dateCopyrighted "1981.".
- catalog description "1. Research and communications audits -- 2. Preparing a public relations program -- 3. The fine art of budgeting -- 4. News media relations -- 5. Industrial product publicity -- 6. Consumer product publicity -- 7. Employee communications -- 8. Financial communications -- 9. Community relations -- 10. Labor-management communications -- 11. Executive communications -- 12. Growing pains for investor relations -- 13. Wading through the maze of government bureaucracy -- 14. Communicating the consumer affairs program -- 15. Special projects and events -- 16. Corporate advertising -- 17. Corporate identity and graphics -- 18. The use of public relations counseling.".
- catalog extent "vi, 232 p. ;".
- catalog identifier "0814456529".
- catalog issued "1981".
- catalog issued "1981.".
- catalog language "eng".
- catalog publisher "New York : AMACOM,".
- catalog subject "HM263 .W445".
- catalog subject "Public relations.".
- catalog tableOfContents "1. Research and communications audits -- 2. Preparing a public relations program -- 3. The fine art of budgeting -- 4. News media relations -- 5. Industrial product publicity -- 6. Consumer product publicity -- 7. Employee communications -- 8. Financial communications -- 9. Community relations -- 10. Labor-management communications -- 11. Executive communications -- 12. Growing pains for investor relations -- 13. Wading through the maze of government bureaucracy -- 14. Communicating the consumer affairs program -- 15. Special projects and events -- 16. Corporate advertising -- 17. Corporate identity and graphics -- 18. The use of public relations counseling.".
- catalog title "What happens in public relations / Gerald J. Voros & Paul H. Alvarez, editors.".
- catalog type "text".