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- catalog alternative "Fact book on direct response marketing".
- catalog contributor b1526176.
- catalog created "1981.".
- catalog date "1981".
- catalog date "1981.".
- catalog dateCopyrighted "1981.".
- catalog description "Bibliography: p. 159-164.".
- catalog extent "xix, 164 p. :".
- catalog issued "1981".
- catalog issued "1981.".
- catalog language "eng".
- catalog publisher "New York, N.Y. : Direct Mail/Marketing Association,".
- catalog subject "Advertising, Direct-mail.".
- catalog subject "Direct selling.".
- catalog subject "HF5438.25 .N56".
- catalog subject "Mail-order business.".
- catalog title "1981 fact book on direct response marketing : statistical update.".
- catalog title "Fact book on direct response marketing".
- catalog type "text".