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- catalog contributor b1179306.
- catalog contributor b1179307.
- catalog created "[1981?]".
- catalog date "1981".
- catalog date "[1981?]".
- catalog dateCopyrighted "[1981?]".
- catalog description "Includes bibliographies.".
- catalog extent "vi, 376 p. :".
- catalog identifier "9283110706 (pbk.)".
- catalog issued "1981".
- catalog issued "[1981?]".
- catalog language "eng".
- catalog publisher "Amsterdam, Netherlands : ESOMAR ; Chicago, Ill. : American Marketing Association,".
- catalog subject "Advertising Research.".
- catalog subject "Communication Research.".
- catalog subject "Communication in management.".
- catalog subject "Marketing research.".
- catalog subject "Public relations.".
- catalog title ""From advertising to communication research" : how research can help companies and other organisations to communicate effectively both internally and to the outside world : 2nd AMA/ESOMAR Conference, Paris (France), 29th March-1st April 1981.".
- catalog type "text".