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- catalog abstract "As far back as the first debate with John F. Kennedy in 1960, Nixon had learned, bitterly, the importance of television. And as early as 1966, he had set out to master this new media. One of his first moves in putting together a team for the 1968 campaign was the appointment of seasoned advertising and TV professionals. This book examines that move and the many other considerations that went into Richard M. Nixon's 1968 presidential campaign--at the heart of which was the adroit manipulation and use of television.".
- catalog contributor b1634586.
- catalog created "[1969]".
- catalog date "1969".
- catalog date "[1969]".
- catalog dateCopyrighted "[1969]".
- catalog description "As far back as the first debate with John F. Kennedy in 1960, Nixon had learned, bitterly, the importance of television. And as early as 1966, he had set out to master this new media. One of his first moves in putting together a team for the 1968 campaign was the appointment of seasoned advertising and TV professionals. This book examines that move and the many other considerations that went into Richard M. Nixon's 1968 presidential campaign--at the heart of which was the adroit manipulation and use of television.".
- catalog extent "253 p.".
- catalog hasFormat "Selling of the President, 1968.".
- catalog identifier "0671270435".
- catalog identifier "671270435".
- catalog isFormatOf "Selling of the President, 1968.".
- catalog issued "1969".
- catalog issued "[1969]".
- catalog language "eng".
- catalog publisher "New York, Trident Press".
- catalog relation "Selling of the President, 1968.".
- catalog spatial "United States".
- catalog subject "329/.023/0973".
- catalog subject "E851 .M3".
- catalog subject "Nixon, Richard M. (Richard Milhous), 1913-1994.".
- catalog subject "Presidents United States Election 1968.".
- catalog subject "Television in politics.".
- catalog title "The selling of the President, 1968.".
- catalog type "Belletristische Darstellung. swd".
- catalog type "text".