Matches in Harvard for { <http://id.lib.harvard.edu/aleph/001217161/catalog> ?p ?o. }
Showing items 1 to 22 of
22
with 100 items per page.
- catalog contributor b1704269.
- catalog contributor b1704270.
- catalog contributor b1704271.
- catalog created "c1985.".
- catalog date "1985".
- catalog date "c1985.".
- catalog dateCopyrighted "c1985.".
- catalog description "Bibliography: p. 268-281.".
- catalog description "pt. 1. The marketing battleground. World class marketeers : the Japanese ; The new competition's success formula ; The market-takeover process : how the West was won -- pt. 2. Far Eastern marketing strategies : the road to domination. Identifying opportunities : knowing where to strike ; Entry strategies : carving the niche ; Penetration strategies : broadening the base ; Confrontation strategies : battling competition on all fronts ; Maintenance strategies : defending market leadership ; Building a global position ; Linking strategy, organization, and decision making -- pt. 3. Meeting the new competition. Responding to the new competition ; Toward strategic marketing in the twenty-first century -- Appendix. How did the Japanese learn their marketing?".
- catalog extent "xii, 292 p. :".
- catalog identifier "0136120784".
- catalog issued "1985".
- catalog issued "c1985.".
- catalog language "eng".
- catalog publisher "Englewood Cliffs, N.J. : Prentice-Hall,".
- catalog spatial "Japan.".
- catalog subject "Export marketing Japan.".
- catalog subject "HF1009.7.J3".
- catalog subject "Marketing Japan.".
- catalog tableOfContents "pt. 1. The marketing battleground. World class marketeers : the Japanese ; The new competition's success formula ; The market-takeover process : how the West was won -- pt. 2. Far Eastern marketing strategies : the road to domination. Identifying opportunities : knowing where to strike ; Entry strategies : carving the niche ; Penetration strategies : broadening the base ; Confrontation strategies : battling competition on all fronts ; Maintenance strategies : defending market leadership ; Building a global position ; Linking strategy, organization, and decision making -- pt. 3. Meeting the new competition. Responding to the new competition ; Toward strategic marketing in the twenty-first century -- Appendix. How did the Japanese learn their marketing?".
- catalog title "The new competition / Philip Kotler, Liam Fahey, Somkid Jatusripitak.".
- catalog type "text".