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- catalog contributor b1715525.
- catalog contributor b1715526.
- catalog contributor b1715527.
- catalog contributor b1715528.
- catalog created "c1985.".
- catalog date "1985".
- catalog date "c1985.".
- catalog dateCopyrighted "c1985.".
- catalog description "Includes bibliographies.".
- catalog extent "vii, 193 p. :".
- catalog identifier "0877571724 (pbk.)".
- catalog isPartOf "Proceedings series / American Marketing Association".
- catalog issued "1985".
- catalog issued "c1985.".
- catalog language "eng".
- catalog publisher "Chicago, Ill. : American Marketing Association,".
- catalog subject "Industrial marketing.".
- catalog title "A Strategic approach to business marketing / edited by Robert E. Spekman, David T. Wilson.".
- catalog type "text".