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- catalog contributor b1723574.
- catalog created "c1985.".
- catalog date "1985".
- catalog date "c1985.".
- catalog dateCopyrighted "c1985.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Marketing Strategy and Marketing Acts -- Diagnosing Practice Problems -- The Research Project -- Plan of the Book -- Managing Marketing -- A Model of Marketing Execution -- Gap Bridging: Execution Skills -- A Typology of Marketing Practice Problems -- Blocking and Tackling--Marketing Actions -- Management Mistakes with Marketing Functions -- Global Mediocrity -- Blocking and Tackling -- Marketing Programs -- Marketing Programs -- Program Management and Mismanagement -- Toward Good Programs Practice -- Marketing Systems -- Systems in General -- Systems in Marketing -- Management Failures with Marketing Systems -- A System That Could -- Marketing Policies -- Policy Guidelines -- Policies of Identity -- Direction Policies -- Bridging the Gap -- The Motorcycle and the Mechanic -- Interacting and Allocating Skills -- Interacting -- Allocating -- Monitoring and Organizing -- Monitoring -- Organizing -- Strategists and Implementers: are They Different? -- Stereotype of the Good Implementer -- Strategists Versus Implementers -- Study Results -- How to Train for Implementation Ability -- Conclusion and Extension: Marketing Leaders -- Marketing Quality -- Marketing Quality -- Quality in Marketing Practices -- Marketing Effectiveness and Efficiency -- Research Causes and Questions -- The Clinical Methodology for the Study of Practice.".
- catalog extent "xiii, 241 p. :".
- catalog hasFormat "Marketing edge.".
- catalog identifier "0029042003".
- catalog isFormatOf "Marketing edge.".
- catalog issued "1985".
- catalog issued "c1985.".
- catalog language "eng".
- catalog publisher "New York : Free Press ; London : Collier Macmillan,".
- catalog relation "Marketing edge.".
- catalog subject "HF5415".
- catalog subject "Marketing.".
- catalog tableOfContents "Marketing Strategy and Marketing Acts -- Diagnosing Practice Problems -- The Research Project -- Plan of the Book -- Managing Marketing -- A Model of Marketing Execution -- Gap Bridging: Execution Skills -- A Typology of Marketing Practice Problems -- Blocking and Tackling--Marketing Actions -- Management Mistakes with Marketing Functions -- Global Mediocrity -- Blocking and Tackling -- Marketing Programs -- Marketing Programs -- Program Management and Mismanagement -- Toward Good Programs Practice -- Marketing Systems -- Systems in General -- Systems in Marketing -- Management Failures with Marketing Systems -- A System That Could -- Marketing Policies -- Policy Guidelines -- Policies of Identity -- Direction Policies -- Bridging the Gap -- The Motorcycle and the Mechanic -- Interacting and Allocating Skills -- Interacting -- Allocating -- Monitoring and Organizing -- Monitoring -- Organizing -- Strategists and Implementers: are They Different? -- Stereotype of the Good Implementer -- Strategists Versus Implementers -- Study Results -- How to Train for Implementation Ability -- Conclusion and Extension: Marketing Leaders -- Marketing Quality -- Marketing Quality -- Quality in Marketing Practices -- Marketing Effectiveness and Efficiency -- Research Causes and Questions -- The Clinical Methodology for the Study of Practice.".
- catalog title "The marketing edge : making strategies work / Thomas V. Bonoma.".
- catalog type "text".