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- catalog contributor b1745281.
- catalog created "1984.".
- catalog date "1984".
- catalog date "1984.".
- catalog dateCopyrighted "1984.".
- catalog description "Includes bibliographical references and indexes.".
- catalog extent "xii, 340 p. :".
- catalog identifier "0434902632 (pbk.) :".
- catalog issued "1984".
- catalog issued "1984.".
- catalog language "eng".
- catalog publisher "London : Heinemann,".
- catalog subject "Marketing.".
- catalog subject "Professions Marketing.".
- catalog subject "Service industries.".
- catalog title "The marketing of services / Donald W. Cowell.".
- catalog type "text".