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- catalog abstract "This book is "primarily a collation of the findings of published research. Part I deals with mass communication as an agent of persuasion. Part II deals with the effects of specific kinds of media content." A new orientation is suggested: the "Phenomenistic" approach which "is in essence a shift away from the tendency to regard mass communication as a necessary and sufficient cause of audience effects, toward a view of the media as influences, working amid other influences, in a total situation."".
- catalog contributor b1799820.
- catalog created "[1960]".
- catalog date "1960".
- catalog date "[1960]".
- catalog dateCopyrighted "[1960]".
- catalog description "Includes bibliography.".
- catalog description "This book is "primarily a collation of the findings of published research. Part I deals with mass communication as an agent of persuasion. Part II deals with the effects of specific kinds of media content." A new orientation is suggested: the "Phenomenistic" approach which "is in essence a shift away from the tendency to regard mass communication as a necessary and sufficient cause of audience effects, toward a view of the media as influences, working amid other influences, in a total situation."".
- catalog extent "302 p.".
- catalog hasFormat "Effects of mass communication.".
- catalog isFormatOf "Effects of mass communication.".
- catalog isPartOf "Foundations of communications research".
- catalog issued "1960".
- catalog issued "[1960]".
- catalog language "eng".
- catalog publisher "Glencoe, Ill., Free Press".
- catalog relation "Effects of mass communication.".
- catalog subject "384".
- catalog subject "Communication Research.".
- catalog subject "Communication Social aspects.".
- catalog subject "Mass media Social aspects.".
- catalog subject "P91 .K4".
- catalog title "The effects of mass communication.".
- catalog type "text".