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- catalog contributor b2255446.
- catalog contributor b2255447.
- catalog contributor b2255448.
- catalog created "1988.".
- catalog date "1988".
- catalog date "1988.".
- catalog dateCopyrighted "1988.".
- catalog extent "32 leaves ;".
- catalog isPartOf "Report (Marketing Science Institute) ; no. 88-104.".
- catalog isPartOf "Report ; no. 88-104".
- catalog issued "1988".
- catalog issued "1988.".
- catalog language "eng".
- catalog publisher "Cambridge, MA : Marketing Science Institute,".
- catalog subject "Marketing.".
- catalog title "Defining, measuring, and managing brand equity / by Lance Leuthesser.".
- catalog type "text".