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- catalog contributor b3674607.
- catalog created "c1991.".
- catalog date "1991".
- catalog date "c1991.".
- catalog dateCopyrighted "c1991.".
- catalog description "Includes bibliographical references (p. 277-287) and index.".
- catalog description "What Is Brand Equity? -- The Ivory Story -- The Role of Brands -- Brand-Building Neglect -- The Role of Assets and Skills -- What Is Brand Equity? -- What Is the Value of a Brand? -- Brand Value Based upon Future Earnings -- Issues in Managing Brand Equity -- The Plan of the Book -- Brand Loyalty -- The Micro Pro Story -- Brand Loyalty -- Measuring Brand Loyalty -- The Strategic Value of Brand Loyalty -- Maintaining and Enhancing Loyalty -- Selling Old Customers Instead of New Ones -- Brand Awareness -- The Datsun-Becomes-Nissan Story -- The GE-Becomes-Black and Decker Story -- What is Brand Awareness? -- How Awareness Works to Help the Brand -- The Power of Old Brand Names -- How to Achieve Awareness -- Perceived Quality -- The Schlitz Story -- What Is Perceived Quality? -- How Perceived Quality Generates Value -- What Influences Perceived Quality? -- Brand Associations: The Positioning Decision -- The Weight Watchers Story -- Associations, Image, and Positioning -- How Brand Associations Create Value -- Types of Associations -- The Measurement of Brand Associations -- The Ford Taurus Story -- What Does This Brand Mean to You? -- Scaling Brand Perceptions -- Selecting, Creating, and Maintaining Associations -- The Dove Story -- The Honeywell Story -- Which Associations -- Creating Associations -- Maintaining Associations -- Managing Disasters -- The Name, Symbol, and Slogan -- The Volkswagen Story -- Names -- Symbols -- Slogans -- Brand Extensions: The Good, the Bad, and the Ugly -- The Levi Tailored Classics Story.".
- catalog extent "xiii, 299 p. :".
- catalog hasFormat "Managing brand equity.".
- catalog identifier "0029001013".
- catalog isFormatOf "Managing brand equity.".
- catalog issued "1991".
- catalog issued "c1991.".
- catalog language "eng".
- catalog publisher "New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International,".
- catalog relation "Managing brand equity.".
- catalog spatial "United States".
- catalog subject "658.8/27 20".
- catalog subject "Brand name products Valuation United States Management.".
- catalog subject "HD 69 B7 A111m 1991".
- catalog subject "HD69.B7 A22 1991".
- catalog subject "Intangible property Valuation United States Management.".
- catalog subject "Marketing organization & administration.".
- catalog subject "Product Line Management economics.".
- catalog subject "Product Line Management organization & administration.".
- catalog tableOfContents "What Is Brand Equity? -- The Ivory Story -- The Role of Brands -- Brand-Building Neglect -- The Role of Assets and Skills -- What Is Brand Equity? -- What Is the Value of a Brand? -- Brand Value Based upon Future Earnings -- Issues in Managing Brand Equity -- The Plan of the Book -- Brand Loyalty -- The Micro Pro Story -- Brand Loyalty -- Measuring Brand Loyalty -- The Strategic Value of Brand Loyalty -- Maintaining and Enhancing Loyalty -- Selling Old Customers Instead of New Ones -- Brand Awareness -- The Datsun-Becomes-Nissan Story -- The GE-Becomes-Black and Decker Story -- What is Brand Awareness? -- How Awareness Works to Help the Brand -- The Power of Old Brand Names -- How to Achieve Awareness -- Perceived Quality -- The Schlitz Story -- What Is Perceived Quality? -- How Perceived Quality Generates Value -- What Influences Perceived Quality? -- Brand Associations: The Positioning Decision -- The Weight Watchers Story -- Associations, Image, and Positioning -- How Brand Associations Create Value -- Types of Associations -- The Measurement of Brand Associations -- The Ford Taurus Story -- What Does This Brand Mean to You? -- Scaling Brand Perceptions -- Selecting, Creating, and Maintaining Associations -- The Dove Story -- The Honeywell Story -- Which Associations -- Creating Associations -- Maintaining Associations -- Managing Disasters -- The Name, Symbol, and Slogan -- The Volkswagen Story -- Names -- Symbols -- Slogans -- Brand Extensions: The Good, the Bad, and the Ugly -- The Levi Tailored Classics Story.".
- catalog title "Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.".
- catalog type "text".