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- catalog abstract "Journalists offer a daily dose of commentary sizing up the president's successes and failures, profoundly influencing the public's perceptions of presidential performance. This study shows how leading journalists developed their perceptions of Gerald Ford, the criteria they employed in evaluating his presidency, and the nature and impact of their assessments of his leadership. In The Press and the Ford Presidency, political scientist Mark J. Rozell uses a qualitative content analysis to investigate the national press coverage of the Ford administration. He explores the complicated relationship between what presidents say and do and how their words and deeds are portrayed in the elite press, demonstrating not only how press valuations vary over time, but also how certain impressions of a president take hold and resist change, even in light of conflicting evidence. Rozell shows that a president and presidential image-crafters cannot script their own press coverage and expect journalists dutifully to follow the White House plan. Journalists have identifiable expectations of presidential leadership and performance. Indeed, Gerald Ford consistently fell short of these expectations, leading the media and, consequently, the public to resort to humiliating caricature when describing the president and his programs. The Press and the Ford Presidency will be of special value to scholars of the presidency, mass media and politics, political communications, and political leadership. In addition, since the author's research included interviews with numerous members of Ford's White House staff, the book will appeal to scholars interested in oral history and to historians of the Watergate era and the Ford years.".
- catalog contributor b3676539.
- catalog coverage "United States Politics and government 1974-1977.".
- catalog created "c1992.".
- catalog date "1992".
- catalog date "c1992.".
- catalog dateCopyrighted "c1992.".
- catalog description "Building the image: the vice presidency -- Transition to power: a brief honeymoon -- The Nixon pardon and the fall from grace -- Attempting a comeback (1975) -- Campaigning for election (1976) -- Ford's press strategy: retrospective assessments by the press office staff -- Evaluating presidents and "managing" the press.".
- catalog description "Includes bibliographical references (p. 235-243) and index.".
- catalog description "Journalists offer a daily dose of commentary sizing up the president's successes and failures, profoundly influencing the public's perceptions of presidential performance. This study shows how leading journalists developed their perceptions of Gerald Ford, the criteria they employed in evaluating his presidency, and the nature and impact of their assessments of his leadership. In The Press and the Ford Presidency, political scientist Mark J. Rozell uses a qualitative content analysis to investigate the national press coverage of the Ford administration. He explores the complicated relationship between what presidents say and do and how their words and deeds are portrayed in the elite press, demonstrating not only how press valuations vary over time, but also how certain impressions of a president take hold and resist change, even in light of conflicting evidence. Rozell shows that a president and presidential image-crafters cannot script their own press coverage and expect journalists dutifully to follow the White House plan. Journalists have identifiable expectations of presidential leadership and performance. Indeed, Gerald Ford consistently fell short of these expectations, leading the media and, consequently, the public to resort to humiliating caricature when describing the president and his programs. The Press and the Ford Presidency will be of special value to scholars of the presidency, mass media and politics, political communications, and political leadership. In addition, since the author's research included interviews with numerous members of Ford's White House staff, the book will appeal to scholars interested in oral history and to historians of the Watergate era and the Ford years.".
- catalog extent "ix, 246 p. ;".
- catalog hasFormat "Press and the Ford presidency.".
- catalog identifier "0472103504 (alk. paper)".
- catalog isFormatOf "Press and the Ford presidency.".
- catalog issued "1992".
- catalog issued "c1992.".
- catalog language "eng".
- catalog publisher "Ann Arbor : University of Michigan Press,".
- catalog relation "Press and the Ford presidency.".
- catalog spatial "United States Politics and government 1974-1977.".
- catalog spatial "United States.".
- catalog subject "973.925/092 20".
- catalog subject "E866 .R69 1992".
- catalog subject "Ford, Gerald R., 1913-2006.".
- catalog subject "Press and politics United States.".
- catalog tableOfContents "Building the image: the vice presidency -- Transition to power: a brief honeymoon -- The Nixon pardon and the fall from grace -- Attempting a comeback (1975) -- Campaigning for election (1976) -- Ford's press strategy: retrospective assessments by the press office staff -- Evaluating presidents and "managing" the press.".
- catalog title "The press and the Ford presidency / Mark J. Rozell.".
- catalog type "text".