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- catalog contributor b3906882.
- catalog contributor b3906883.
- catalog coverage "United States".
- catalog created "1989.".
- catalog date "1989".
- catalog date "1989.".
- catalog dateCopyrighted "1989.".
- catalog description "Antismoking campaigns : progress in the application of social learning theory / Alfred McAlister [and others] -- Channel effectiveness in development communications programs / Robert C. Hornik -- Prosocial television for development in India / Arvind Singhal and Everett M. Rogers -- Part IV: Epilogue -- Mass communication and health promotion : a critical perspective / Lawrence Wallack.".
- catalog description "Bibliography: p. 369-404.".
- catalog description "Part I: Prologue -- Public communication campaigns : the American experience / William Paisley -- Part II: Theory and design -- Theoretical foundations of campaigns / William J. McGuire -- Audience as listener and learner, teacher and confidante; the sense-making approach / Brenda Dervin -- A social marketing perspective on communication campaigns / Douglas S. Solomon -- Community health campaigns : from theory to action / Rina Alcalay and Shahnaz Taplin -- Formative evaluation research in campaign design / Charles K. Atkin and Vicki Freimuth -- A systems-based evaluation planning model for health communication campaigns in developing countries / Ronald E. Rice and Dennis Foote -- Three models for summative evaluation of prevention campaigns with a mass media component / Brian R. Flay and Thomas D. Cook -- Part III: Experiences from the field -- Campaign sampler : using television to promote safety belt use / E. Scott Geller --".
- catalog description "Singing the (VD) blues / Bradley Greenberg and Walter Gantz -- Freestyle, revisited / Robert LaRose -- The McGruff crime prevention campaign / Garrett J. O'Keefe and Kathaleen Reid -- Mass campaigns in the People's Republic of China during the Mao era ; Smokey Bear / Ronald E. Rice -- The great American values test / Sandra Ball-Rokeach and Milton Rokeach -- Littering : when every litter bit hurts / Robert B. Cialdini -- Be smart. Don't start! / Charles K. Atkin -- Family planning communication campaigns in developing countries / Charles K. Atkin and Hendrika W.J. Meischke -- The strategic extension campaigns on rat control in Bangladesh / Ronny Adhikarya -- Communication campaigns to prevent cardiovascular disease : the Stanford community studies / June A. Flora, Nathan Maccoby, John W. Farquhar -- Political campaigns / Robert G. Meadow -- The potential role of persuasion in adolescent AIDS prevention / Kathleen K. Reardon --".
- catalog extent "416 p. :".
- catalog hasFormat "Public communication campaigns.".
- catalog identifier "0803932626".
- catalog identifier "0803932634 (pbk.)".
- catalog isFormatOf "Public communication campaigns.".
- catalog issued "1989".
- catalog issued "1989.".
- catalog language "eng".
- catalog publisher "Newbury Park : Sage Publications,".
- catalog relation "Public communication campaigns.".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "302.2/34 19".
- catalog subject "Government publicity United States.".
- catalog subject "HN90.M3 P8 1989".
- catalog subject "Health Education".
- catalog subject "Health Promotion".
- catalog subject "Mass Media.".
- catalog subject "Mass media Social aspects United States.".
- catalog subject "Propaganda.".
- catalog subject "United States Society Influence of mass media".
- catalog tableOfContents "Antismoking campaigns : progress in the application of social learning theory / Alfred McAlister [and others] -- Channel effectiveness in development communications programs / Robert C. Hornik -- Prosocial television for development in India / Arvind Singhal and Everett M. Rogers -- Part IV: Epilogue -- Mass communication and health promotion : a critical perspective / Lawrence Wallack.".
- catalog tableOfContents "Part I: Prologue -- Public communication campaigns : the American experience / William Paisley -- Part II: Theory and design -- Theoretical foundations of campaigns / William J. McGuire -- Audience as listener and learner, teacher and confidante; the sense-making approach / Brenda Dervin -- A social marketing perspective on communication campaigns / Douglas S. Solomon -- Community health campaigns : from theory to action / Rina Alcalay and Shahnaz Taplin -- Formative evaluation research in campaign design / Charles K. Atkin and Vicki Freimuth -- A systems-based evaluation planning model for health communication campaigns in developing countries / Ronald E. Rice and Dennis Foote -- Three models for summative evaluation of prevention campaigns with a mass media component / Brian R. Flay and Thomas D. Cook -- Part III: Experiences from the field -- Campaign sampler : using television to promote safety belt use / E. Scott Geller --".
- catalog tableOfContents "Singing the (VD) blues / Bradley Greenberg and Walter Gantz -- Freestyle, revisited / Robert LaRose -- The McGruff crime prevention campaign / Garrett J. O'Keefe and Kathaleen Reid -- Mass campaigns in the People's Republic of China during the Mao era ; Smokey Bear / Ronald E. Rice -- The great American values test / Sandra Ball-Rokeach and Milton Rokeach -- Littering : when every litter bit hurts / Robert B. Cialdini -- Be smart. Don't start! / Charles K. Atkin -- Family planning communication campaigns in developing countries / Charles K. Atkin and Hendrika W.J. Meischke -- The strategic extension campaigns on rat control in Bangladesh / Ronny Adhikarya -- Communication campaigns to prevent cardiovascular disease : the Stanford community studies / June A. Flora, Nathan Maccoby, John W. Farquhar -- Political campaigns / Robert G. Meadow -- The potential role of persuasion in adolescent AIDS prevention / Kathleen K. Reardon --".
- catalog title "Public communication campaigns / edited by Ronald E. Rice, Charles K. Atkin.".
- catalog type "text".