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- catalog contributor b3948262.
- catalog contributor b3948263.
- catalog created "1992.".
- catalog date "1992".
- catalog date "1992.".
- catalog dateCopyrighted "1992.".
- catalog description "1. Communication, Public Relations, and Effective Organizations: An Overview of the Book / James E. Grunig -- pt. I. Basic Theory -- 2. Effect of Worldviews on Public Relations Theory and Practice / James E. Grunig and Jon White -- 3. What Is an Effective Organization? / Larissa A. Grunig, James E. Grunig and William P. Ehling -- 4. Public Relations and Management Decision Making / Jon White and David M. Dozier -- 5. How Communication Managers Can Apply the Theories of Excellence and Effectiveness / Fred C. Repper -- pt. II. Program Level: Effective Planning of Communication Programs -- 6. Strategic Management, Publics, and Issues / James E. Grunig and Fred C. Repper -- 7. Evaluation of Public Relations Programs: What the Literature Tells Us About Their Effects / David M. Dozier and William P. Ehling -- 8. Research Firms and Public Relations Practices / David M. Dozier and Fred C. Repper -- pt. III. Departmental Level: Characteristics of Excellent Public Relations Departments -- 9. What is Excellence in Management? / James E. Grunig -- 10. Public Relations Management and Operations Research / William P. Ehling and David M. Dozier -- 11. Models of Public Relations and Communication / James E. Grunig and Larissa A. Grunig -- 12. Organizational Roles of Communications and Public Relations Practitioners / David M. Dozier -- 13. Public Relations and Marketing Practices / William P. Ehling, Jon White and James E. Grunig -- 14. Organization of the Public Relations Function / David M. Dozier and Larissa A. Grunig -- 15. Women in Public Relations: Problems and Opportunities / Linda Childers Hon, Larrisa A. Grunig and David M. Dozier -- 16. Public Relations Education and Professionalism / William P. Ehling -- pt. IV. Organizational Level: The Conditions That Make Excellence in Public Relations Possible.".
- catalog description "Includes bibliographical references and indexes.".
- catalog extent "xiv, 666 p. ;".
- catalog identifier "0805802274 (pbk.)".
- catalog isPartOf "Communication textbook series. Public relations".
- catalog issued "1992".
- catalog issued "1992.".
- catalog language "eng".
- catalog publisher "Hillsdale, N.J. : L. Erlbaum Associates,".
- catalog subject "659.2 20".
- catalog subject "Communication in management.".
- catalog subject "HD59 .E95 1992".
- catalog subject "Public relations.".
- catalog tableOfContents "1. Communication, Public Relations, and Effective Organizations: An Overview of the Book / James E. Grunig -- pt. I. Basic Theory -- 2. Effect of Worldviews on Public Relations Theory and Practice / James E. Grunig and Jon White -- 3. What Is an Effective Organization? / Larissa A. Grunig, James E. Grunig and William P. Ehling -- 4. Public Relations and Management Decision Making / Jon White and David M. Dozier -- 5. How Communication Managers Can Apply the Theories of Excellence and Effectiveness / Fred C. Repper -- pt. II. Program Level: Effective Planning of Communication Programs -- 6. Strategic Management, Publics, and Issues / James E. Grunig and Fred C. Repper -- 7. Evaluation of Public Relations Programs: What the Literature Tells Us About Their Effects / David M. Dozier and William P. Ehling -- 8. Research Firms and Public Relations Practices / David M. Dozier and Fred C. Repper -- pt. III. Departmental Level: Characteristics of Excellent Public Relations Departments -- 9. What is Excellence in Management? / James E. Grunig -- 10. Public Relations Management and Operations Research / William P. Ehling and David M. Dozier -- 11. Models of Public Relations and Communication / James E. Grunig and Larissa A. Grunig -- 12. Organizational Roles of Communications and Public Relations Practitioners / David M. Dozier -- 13. Public Relations and Marketing Practices / William P. Ehling, Jon White and James E. Grunig -- 14. Organization of the Public Relations Function / David M. Dozier and Larissa A. Grunig -- 15. Women in Public Relations: Problems and Opportunities / Linda Childers Hon, Larrisa A. Grunig and David M. Dozier -- 16. Public Relations Education and Professionalism / William P. Ehling -- pt. IV. Organizational Level: The Conditions That Make Excellence in Public Relations Possible.".
- catalog title "Excellence in public relations and communication management / edited by James E. Grunig with David M. Dozier ... [et al.].".
- catalog type "text".