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- catalog abstract "In this book the author contrasts Adam Smith's market to the prevailing American market. He then states that in order to achieve the same results that Adam Smith's perfectly competitive market could have created, in the prevailing American market, a socially responsible and proactive behavior on the part of marketing is necessary. Marketing can achieve greater profits and higher quality of life for the whole society by being consumer-oriented and proactive and by considering consumers' well-being as the highest priority. Marketing must reach out and cater, not only to the mainstream core markets, but also to those who are less than equal-opportunity consumers. These are special market segments such as the poor, the elderly, minorities, and those who are particularly vulnerable. Marketing must also develop environment- and consumer-friendly products and services. The prevailing market conditions in the United States are in favor of certain select groups. Furthermore, many conditions in the existing market are borderline pathological and need to be corrected. In addition to these, there are those consumers who are very vulnerable such as the elderly, the poor, the undereducated, and the frail. These groups cannot make the best purchase decisions nor do they have access to many facets of the market. Marketing must make a special effort to provide education, information, and protection for them and must bring as many people as possible into the mainstream of the economy. Because of the increasing complexity of our society, unless marketing can take a proactive position and bring about products and services which are good, functional, and non-hazardous, consumers will not be able to optimize their purchase decisions.".
- catalog contributor b4170821.
- catalog created "1992.".
- catalog date "1992".
- catalog date "1992.".
- catalog dateCopyrighted "1992.".
- catalog description "1. Socially Responsible Marketing Is Good Marketing -- 2. Social Responsibility: A Historical Perspective -- 3. Redirection in Social Responsibility -- 4. The Myth of the Equal Opportunity Consumer / A. Coskun Samli and William C. Wilkinson -- 5. Distorted Risk Management as It Affects Underprivileged Consumers / A. Coskun Samli, Mary Ann Lederhaus and M. Joseph Sirgy -- 6. Why Ethics Do Not Work -- 7. Social Responsibility from a Consumerism Perspective -- 8. Developing Consumer-Friendly Products -- 9. Developing Consumer-Friendly Services -- 10. Developing Environment-Friendly Products -- 11. The Changing Economic Power Structure and Marketing -- 12. Marketing Efficiency versus Marketing Effectiveness.".
- catalog description "In this book the author contrasts Adam Smith's market to the prevailing American market. He then states that in order to achieve the same results that Adam Smith's perfectly competitive market could have created, in the prevailing American market, a socially responsible and proactive behavior on the part of marketing is necessary. Marketing can achieve greater profits and higher quality of life for the whole society by being consumer-oriented and proactive and by considering consumers' well-being as the highest priority. Marketing must reach out and cater, not only to the mainstream core markets, but also to those who are less than equal-opportunity consumers. These are special market segments such as the poor, the elderly, minorities, and those who are particularly vulnerable. Marketing must also develop environment- and consumer-friendly products and services. The prevailing market conditions in the United States are in favor of certain select groups. Furthermore, many conditions in the existing market are borderline pathological and need to be corrected. In addition to these, there are those consumers who are very vulnerable such as the elderly, the poor, the undereducated, and the frail. These groups cannot make the best purchase decisions nor do they have access to many facets of the market. Marketing must make a special effort to provide education, information, and protection for them and must bring as many people as possible into the mainstream of the economy. Because of the increasing complexity of our society, unless marketing can take a proactive position and bring about products and services which are good, functional, and non-hazardous, consumers will not be able to optimize their purchase decisions.".
- catalog description "Includes bibliographical references (p. [187]-194) and index.".
- catalog extent "198 p. ;".
- catalog hasFormat "Social responsibility in marketing.".
- catalog identifier "0899306284 (alk. paper)".
- catalog isFormatOf "Social responsibility in marketing.".
- catalog issued "1992".
- catalog issued "1992.".
- catalog language "eng".
- catalog publisher "Westport, Conn. : Quorum Books,".
- catalog relation "Social responsibility in marketing.".
- catalog subject "658.8/02 20".
- catalog subject "Green marketing Management.".
- catalog subject "HF5415.13 .S24 1992".
- catalog subject "Marketing Management.".
- catalog subject "Marketing Social aspects.".
- catalog subject "Social responsibility of business.".
- catalog tableOfContents "1. Socially Responsible Marketing Is Good Marketing -- 2. Social Responsibility: A Historical Perspective -- 3. Redirection in Social Responsibility -- 4. The Myth of the Equal Opportunity Consumer / A. Coskun Samli and William C. Wilkinson -- 5. Distorted Risk Management as It Affects Underprivileged Consumers / A. Coskun Samli, Mary Ann Lederhaus and M. Joseph Sirgy -- 6. Why Ethics Do Not Work -- 7. Social Responsibility from a Consumerism Perspective -- 8. Developing Consumer-Friendly Products -- 9. Developing Consumer-Friendly Services -- 10. Developing Environment-Friendly Products -- 11. The Changing Economic Power Structure and Marketing -- 12. Marketing Efficiency versus Marketing Effectiveness.".
- catalog title "Social responsibility in marketing : a proactive and profitable marketing management strategy / A. Coskun Samli.".
- catalog type "text".