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- catalog contributor b4783070.
- catalog contributor b4783071.
- catalog created "c1993.".
- catalog date "1993".
- catalog date "c1993.".
- catalog dateCopyrighted "c1993.".
- catalog description "Countries as corporate entities in international markets / Françoise Graby -- International product competitiveness and the 'made in' concept / Gabriele Morello -- The image of countries as locations for investment / Chow Hou Wee, David T.E. Lin, Gilbert Y.W. Tan -- Environmental influences on country-of-origin bias / John C. Crawford, James R. Lumpkin -- Temporal shifts of developed country images : a 20-year view / Faramarz Damanpour -- Images and events : China before and after Tiananmen Square / James A. Brunner, Alan B. Flaschner, Xiaogang Lou -- Through the looking glass : product-country images and international trade agreements / Louise A. Heslop, Marjorie Wall -- Global promotion of country image : do the Olympics count? / Eugene D. Jaffe, Israel D. Nebenzahl -- Epilogue: Could you please pass the salt?".
- catalog description "Includes bibliographical references and index.".
- catalog description "What product and country images are and are not / Nicolas Papadopoulos -- "But who knows where or when" : reflections on the images of countries and their products / Louise A. Heslop, Nicolas Papadopoulos -- Missing a strategic opportunity : managers' denial of country-of-origin effects / Johny K. Johansson -- Mapping country-of-origin research : recent developments and emerging avenues / C. Christopher Baughn, Attila Yaprak -- Experiments on country-of-origin effects : review and meta-analysis of effect size / John P. Liefeld -- Estimating demand functions from the country-of-origin effect / Israel D. Nebenzahl, Eugene D. Jaffe -- A multi-cue test of country-of-origin theory / Erik Nes, Warren J. Bilkey -- Personality variables and the made-in concept / Sadrudin A. Ahmed, Alain d'Astous, Saïd Zouiten -- Influence of place-of-production on industrial buyer's perceptions / Sally Stewart, Edmen Chan -- A research note on country-of-origin in industrial settings / Chwo-Ming Joseph Yu, Cheng-Nan Chen.".
- catalog extent "xxvi, 477 p. :".
- catalog identifier "156024237X (pbk. : alk. paper)".
- catalog issued "1993".
- catalog issued "c1993.".
- catalog language "eng".
- catalog publisher "New York : International Business Press,".
- catalog subject "382 20".
- catalog subject "Consumers' preferences Cross-cultural studies.".
- catalog subject "Country of origin.".
- catalog subject "HF5415.122 .P76 1993".
- catalog subject "Marketing.".
- catalog tableOfContents "Countries as corporate entities in international markets / Françoise Graby -- International product competitiveness and the 'made in' concept / Gabriele Morello -- The image of countries as locations for investment / Chow Hou Wee, David T.E. Lin, Gilbert Y.W. Tan -- Environmental influences on country-of-origin bias / John C. Crawford, James R. Lumpkin -- Temporal shifts of developed country images : a 20-year view / Faramarz Damanpour -- Images and events : China before and after Tiananmen Square / James A. Brunner, Alan B. Flaschner, Xiaogang Lou -- Through the looking glass : product-country images and international trade agreements / Louise A. Heslop, Marjorie Wall -- Global promotion of country image : do the Olympics count? / Eugene D. Jaffe, Israel D. Nebenzahl -- Epilogue: Could you please pass the salt?".
- catalog tableOfContents "What product and country images are and are not / Nicolas Papadopoulos -- "But who knows where or when" : reflections on the images of countries and their products / Louise A. Heslop, Nicolas Papadopoulos -- Missing a strategic opportunity : managers' denial of country-of-origin effects / Johny K. Johansson -- Mapping country-of-origin research : recent developments and emerging avenues / C. Christopher Baughn, Attila Yaprak -- Experiments on country-of-origin effects : review and meta-analysis of effect size / John P. Liefeld -- Estimating demand functions from the country-of-origin effect / Israel D. Nebenzahl, Eugene D. Jaffe -- A multi-cue test of country-of-origin theory / Erik Nes, Warren J. Bilkey -- Personality variables and the made-in concept / Sadrudin A. Ahmed, Alain d'Astous, Saïd Zouiten -- Influence of place-of-production on industrial buyer's perceptions / Sally Stewart, Edmen Chan -- A research note on country-of-origin in industrial settings / Chwo-Ming Joseph Yu, Cheng-Nan Chen.".
- catalog title "Product-country images : impact and role in international marketing / Nicolas Papadopoulos, Louise A. Heslop, editors.".
- catalog type "Cross-cultural studies. fast".
- catalog type "text".