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- catalog abstract ""Companies are often ahead of bureaucracy when it comes to environmental, health, and safety issues. The problem is to anticipate new requirements and to interact positively with various "publics." Going Green shows you how to create a corporate communication program that makes the public aware of green achievements - and explains how "going green" is related to customer loyalty and higher profits. With a seven-step process to make communication sustainable (and tied to the growing concept of sustainable development), readers can build positive results with regard to environmental awareness, action, and improvement." "You'll also learn how to build a record of successful environmental communication and policy; how to communicate with activists (including dealing with legal issues); how to implement a program through successful (and unsuccessful) corporate stories; how companies are affected by green trends and green crimes; specific executive skills for continuous improvement including listening, public speaking, media relations, government relations, communicating about risk, communicating in a crisis, and more; and how to build a record of successful environmental communication and policy." "Incorporating real-world examples, tested strategies, and personal insights, E. Bruce Harrison describes new and effective steps to tackling the challenges from pressure groups, politicians, and the news media. He identifies major trends that will make environmental public relations a mandate for business executives no matter what the economic, political, or global conflict situation. Going Green is a fresh, practical, easy-to-read book that gives you the winning moves that build public support and respect."--Jacket.".
- catalog contributor b5431063.
- catalog created "c1993.".
- catalog date "1993".
- catalog date "c1993.".
- catalog dateCopyrighted "c1993.".
- catalog description ""Companies are often ahead of bureaucracy when it comes to environmental, health, and safety issues. The problem is to anticipate new requirements and to interact positively with various "publics." Going Green shows you how to create a corporate communication program that makes the public aware of green achievements - and explains how "going green" is related to customer loyalty and higher profits. With a seven-step process to make communication sustainable (and tied to the growing concept of sustainable development), readers can build positive results with regard to environmental awareness, action, and improvement." "You'll also learn how to build a record of successful environmental communication and policy; how to communicate with activists (including dealing with legal issues); how to implement a program through successful (and unsuccessful) corporate stories; how companies are affected by green trends and green crimes; specific executive skills for continuous improvement including listening, public speaking, media relations, government relations, communicating about risk, communicating in a crisis, and more; and how to build a record of successful environmental communication and policy." "Incorporating real-world examples, tested strategies, and personal insights, E. Bruce Harrison describes new and effective steps to tackling the challenges from pressure groups, politicians, and the news media. He identifies major trends that will make environmental public relations a mandate for business executives no matter what the economic, political, or global conflict situation. Going Green is a fresh, practical, easy-to-read book that gives you the winning moves that build public support and respect."--Jacket.".
- catalog description "Includes bibliographical references (pages 329-333) and index.".
- catalog description "pt. I. Big Green Picture -- Ch. 1. Big Picture: Where You Are in the Green World of Business -- Ch. 2. How to Shift to a Winning Green Attitude -- Ch. 3. Mental Greening: The Habit of Thinking Like a Good Guy -- pt. II. Customer-Publics -- Ch. 4. Get to Know Your Vital Customer-Publics -- Ch. 5. Make Your Communication Process-Driven, Not Problem-Driven -- Ch. 6. Quality Model to Make Envirocomm Work for You -- Ch. 7. Turning on the Power of the Employees -- Ch. 8. Relating to Government -- Ch. 9. Ten Common Mistakes Managers Make in Washington -- Ch. 10. Interacting With the News Media -- Ch. 11. Relating to Investors -- Ch. 12. Suppliers: The Cradle in "Cradle-To-Grave" -- Ch. 13. Inspecting and Correcting the Process -- pt. III. How To ... -- Ch. 14. Traits of the Greening Executive -- Ch. 15. Listening: Be a Hearperson -- Ch. 16. Speaking on the Green -- Ch. 17. Communicating About Risk -- Ch. 18. Communicating in Crisis Conditions: Lessons of the Exxon Valdez -- Ch. 19. Dos and Don'ts of Crisis Communication -- Ch. 20. What to Do When You're Attacked by an Activist Group -- Ch. 21. Choose Your Green Partners -- pt. IV. Models of Success -- Ch. 22. Policy Statements: Put It in Writing -- Ch. 23. Best Practices of Partnering -- Ch. 24. More Good News Stories -- Ch. 25. Environmental Awards: More Than Just "Good PR" -- Ch. 26. CMA's Responsible Care Program -- Ch. 27. How a Corporation Communicated a New Environmental Ethic -- Ch. 28. Getting With the Program: A Sustainable Development Checklist for Your Organization -- pt. V. Issues Ahead -- Ch. 29. Green Trends Point to Pressures on Every Business -- Ch. 30. How It All Starts: A Guide to Green Crime's Humble Origins -- Ch. 31. Environmental Education Is a Key to Your Future -- Ch. 32. Market Environmentalism: Better for Business, Better for the Environment.".
- catalog extent "xvi, 344 p. :".
- catalog hasFormat "Going green.".
- catalog identifier "1556239459 (alk. paper)".
- catalog isFormatOf "Going green.".
- catalog issued "1993".
- catalog issued "c1993.".
- catalog language "eng".
- catalog publisher "Homewood, IL : Business One Irwin,".
- catalog relation "Going green.".
- catalog spatial "United States.".
- catalog subject "658.4/08 20".
- catalog subject "Business enterprises Environmental aspects United States.".
- catalog subject "Corporations Public relations United States.".
- catalog subject "Environmental protection United States.".
- catalog subject "Green movement United States.".
- catalog subject "HD69.P6 H37 1993".
- catalog subject "Industrial management Environmental aspects United States.".
- catalog subject "Social responsibility of business United States.".
- catalog tableOfContents "pt. I. Big Green Picture -- Ch. 1. Big Picture: Where You Are in the Green World of Business -- Ch. 2. How to Shift to a Winning Green Attitude -- Ch. 3. Mental Greening: The Habit of Thinking Like a Good Guy -- pt. II. Customer-Publics -- Ch. 4. Get to Know Your Vital Customer-Publics -- Ch. 5. Make Your Communication Process-Driven, Not Problem-Driven -- Ch. 6. Quality Model to Make Envirocomm Work for You -- Ch. 7. Turning on the Power of the Employees -- Ch. 8. Relating to Government -- Ch. 9. Ten Common Mistakes Managers Make in Washington -- Ch. 10. Interacting With the News Media -- Ch. 11. Relating to Investors -- Ch. 12. Suppliers: The Cradle in "Cradle-To-Grave" -- Ch. 13. Inspecting and Correcting the Process -- pt. III. How To ... -- Ch. 14. Traits of the Greening Executive -- Ch. 15. Listening: Be a Hearperson -- Ch. 16. Speaking on the Green -- Ch. 17. Communicating About Risk -- Ch. 18. Communicating in Crisis Conditions: Lessons of the Exxon Valdez -- Ch. 19. Dos and Don'ts of Crisis Communication -- Ch. 20. What to Do When You're Attacked by an Activist Group -- Ch. 21. Choose Your Green Partners -- pt. IV. Models of Success -- Ch. 22. Policy Statements: Put It in Writing -- Ch. 23. Best Practices of Partnering -- Ch. 24. More Good News Stories -- Ch. 25. Environmental Awards: More Than Just "Good PR" -- Ch. 26. CMA's Responsible Care Program -- Ch. 27. How a Corporation Communicated a New Environmental Ethic -- Ch. 28. Getting With the Program: A Sustainable Development Checklist for Your Organization -- pt. V. Issues Ahead -- Ch. 29. Green Trends Point to Pressures on Every Business -- Ch. 30. How It All Starts: A Guide to Green Crime's Humble Origins -- Ch. 31. Environmental Education Is a Key to Your Future -- Ch. 32. Market Environmentalism: Better for Business, Better for the Environment.".
- catalog title "Going green : how to communicate your company's environmental commitment / E. Bruce Harrison.".
- catalog type "text".