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- catalog abstract ""The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded to offer broader coverage on analyzing focus group results and exploring various collaborative approaches. It also includes additional material on questioning strategies, moderator roles, selecting participants, and accounting for cultural diversity within a focus group."--Jacket.".
- catalog contributor b5801064.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description ""The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded to offer broader coverage on analyzing focus group results and exploring various collaborative approaches. It also includes additional material on questioning strategies, moderator roles, selecting participants, and accounting for cultural diversity within a focus group."--Jacket.".
- catalog description "1. Groups -- 2. Focus Groups -- 3. Planning the Focus Group -- 4. Asking Questions in a Focus Group -- 5. Participants in a Focus Group -- 6. Moderating Skills -- 7. Principles of Analyzing Focus Group Results -- 8. Process of Analyzing Focus Group Results -- 9. Reporting Focus Group Results -- 10. A Collaborative Approach to Focus Groups -- 11. Focus Groups: Special Audiences -- 12. Focus Groups: Special Situations -- 13. Contracting for Focus Groups: A Guide for Consumers and Consultants -- Postscript: The Future of Focus Groups.".
- catalog description "Includes bibliographical references (p. 243-250) and index.".
- catalog extent "xi, 255 p. ;".
- catalog hasFormat "Focus groups.".
- catalog identifier "0803955669 (cl)".
- catalog identifier "0803955677 (pb)".
- catalog isFormatOf "Focus groups.".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "Thousand Oaks, Calif. : Sage Publications,".
- catalog relation "Focus groups.".
- catalog subject "361.6/1/068 20".
- catalog subject "Focus groups.".
- catalog subject "H61.28 .K78 1994".
- catalog subject "Social sciences Methodology.".
- catalog tableOfContents "1. Groups -- 2. Focus Groups -- 3. Planning the Focus Group -- 4. Asking Questions in a Focus Group -- 5. Participants in a Focus Group -- 6. Moderating Skills -- 7. Principles of Analyzing Focus Group Results -- 8. Process of Analyzing Focus Group Results -- 9. Reporting Focus Group Results -- 10. A Collaborative Approach to Focus Groups -- 11. Focus Groups: Special Audiences -- 12. Focus Groups: Special Situations -- 13. Contracting for Focus Groups: A Guide for Consumers and Consultants -- Postscript: The Future of Focus Groups.".
- catalog title "Focus groups : a practical guide for applied research / Richard A. Krueger.".
- catalog type "text".