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- catalog contributor b6315792.
- catalog created "c1977.".
- catalog date "1977".
- catalog date "c1977.".
- catalog dateCopyrighted "c1977.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Part One: Advertising -- Where it all begain, some background -- What advertising is -- Advertising and the American economy -- Part Two: The work of advertising -- Advertising research -- Identification in advertising -- Packaging -- Visualization and layout -- Copy and communication -- Print-media production -- Broadcast-media production -- The campaign -- Part Three: Management -- The advertising agency and the advertising department -- Management and organization in the advertising business -- Computers and advertising -- Auditing groups and services -- Broadcast ratings and services -- Part Four: Media -- Media evaluation and use -- Newspapers and Sunday supplements -- Consumer magazines -- Business and farm publications -- Radio advertising -- Television and screen advertising -- Direct mail advertising -- Outdoor advertising -- Transit advertising -- Point-of-purchase advertising -- Specialty advertising and premiums (sales promotion) -- Part Five: Advertising and society -- The behavioral sciences and advertising / Charles Winick -- Consumerism and criticism of advertising -- Advertising and the law / Myron D. Emery.".
- catalog extent "xvi, 492 p. :".
- catalog hasFormat "Advertising in America.".
- catalog identifier "08038036990803803710".
- catalog isFormatOf "Advertising in America.".
- catalog isPartOf "Communication arts books".
- catalog issued "1977".
- catalog issued "c1977.".
- catalog language "eng".
- catalog publisher "New York : Hastings House,".
- catalog relation "Advertising in America.".
- catalog spatial "United States.".
- catalog subject "659.1/0973".
- catalog subject "Advertising United States.".
- catalog subject "Advertising.".
- catalog subject "HF5813.U6 U37 1977".
- catalog subject "Persuasion (Rhetoric)".
- catalog tableOfContents "Part One: Advertising -- Where it all begain, some background -- What advertising is -- Advertising and the American economy -- Part Two: The work of advertising -- Advertising research -- Identification in advertising -- Packaging -- Visualization and layout -- Copy and communication -- Print-media production -- Broadcast-media production -- The campaign -- Part Three: Management -- The advertising agency and the advertising department -- Management and organization in the advertising business -- Computers and advertising -- Auditing groups and services -- Broadcast ratings and services -- Part Four: Media -- Media evaluation and use -- Newspapers and Sunday supplements -- Consumer magazines -- Business and farm publications -- Radio advertising -- Television and screen advertising -- Direct mail advertising -- Outdoor advertising -- Transit advertising -- Point-of-purchase advertising -- Specialty advertising and premiums (sales promotion) -- Part Five: Advertising and society -- The behavioral sciences and advertising / Charles Winick -- Consumerism and criticism of advertising -- Advertising and the law / Myron D. Emery.".
- catalog title "Advertising in America : an introduction to persuasive communication / Stanley M. Ulanoff.".
- catalog type "text".