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- catalog contributor b6336121.
- catalog contributor b6336122.
- catalog contributor b6336123.
- catalog created "[1970]".
- catalog date "1970".
- catalog date "[1970]".
- catalog dateCopyrighted "[1970]".
- catalog description "Includes bibliographical references.".
- catalog extent "xiii, 304 p.".
- catalog hasFormat "Essentials of the promotional mix.".
- catalog identifier "039095621X".
- catalog isFormatOf "Essentials of the promotional mix.".
- catalog issued "1970".
- catalog issued "[1970]".
- catalog language "eng".
- catalog publisher "New York, Appleton-Century-Crofts".
- catalog relation "Essentials of the promotional mix.".
- catalog subject "658.8".
- catalog subject "HF5415 .W655".
- catalog subject "Marketing.".
- catalog subject "Sales promotion.".
- catalog title "Essentials of the promotional mix [by] Harry Deane Wolfe [and] Dik Warren Twedt.".
- catalog type "text".