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- catalog contributor b6385180.
- catalog contributor b6385181.
- catalog contributor b6385182.
- catalog created "c1977.".
- catalog date "1977".
- catalog date "c1977.".
- catalog dateCopyrighted "c1977.".
- catalog extent "vi, 44 p. ;".
- catalog identifier "0877570914".
- catalog isPartOf "Bibliography series (American Marketing Association) ; no. 26.".
- catalog isPartOf "Bibliography series ; #26".
- catalog issued "1977".
- catalog issued "c1977.".
- catalog language "eng".
- catalog publisher "Chicago : American Marketing Association,".
- catalog subject "016.6585/75".
- catalog subject "New products Bibliography.".
- catalog subject "Z7164.M18 R65 HD69.N4".
- catalog title "New product planning : management of the marketing/R&D interface : an annotated bibliography / compiled by Robert R. Rothberg, Douglas W. Mellott, Jr.".
- catalog type "Bibliography. fast".
- catalog type "text".