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- catalog abstract "First-hand accounts of seventeen business decisions involving products or services so outstandingly successful that they changed consumer habits and behavior.".
- catalog contributor b6716874.
- catalog contributor b6716875.
- catalog contributor b6716876.
- catalog created "[1964]".
- catalog date "1964".
- catalog date "[1964]".
- catalog dateCopyrighted "[1964]".
- catalog description "Bibliographical footnotes.".
- catalog description "First-hand accounts of seventeen business decisions involving products or services so outstandingly successful that they changed consumer habits and behavior.".
- catalog description "Introduction: the business decision and the consumer -- The trading post comes to the city: the origin of the supermarket -- A house is not enough: the story of America's first community builder -- Providing for illness in times of health: the creation of the Blue Cross plans -- You press the button -- we do the rest: the first Kodak camera for everyone -- Button, button, who needs the button?: the story of the development of the zipper -- Slow-outs instead of blowouts: the development of the tubeless tire -- Better to use, cheap enough to throw away: the disposable paper product -- Babies are our business: the story of commercially prepared baby foods -- Convenience, ease and success from the oven: the story of prepared cake mixes -- The good hands: the counterrevolution in the insurance world -- The savings accounts that build America's homes: the growth of the S & L's -- Main Street comes to Wall street: a new investment concept is born -- Serving people -- where they are: food for thought about vending -- The matter of beauty: the development of the Futurama lipstick case -- A better product better sold: a winner in the mass market -- Save as you spend: the rise of trading stamps in retail promotion -- A car is a car again: the story of the Rambler concept.".
- catalog extent "xii, 369 p.".
- catalog hasFormat "Business decisions that changed our lives.".
- catalog isFormatOf "Business decisions that changed our lives.".
- catalog issued "1964".
- catalog issued "[1964]".
- catalog language "eng".
- catalog publisher "New York, Random House".
- catalog relation "Business decisions that changed our lives.".
- catalog subject "658.082".
- catalog subject "Decision making Case studies.".
- catalog subject "HD38 .F8".
- catalog tableOfContents "Introduction: the business decision and the consumer -- The trading post comes to the city: the origin of the supermarket -- A house is not enough: the story of America's first community builder -- Providing for illness in times of health: the creation of the Blue Cross plans -- You press the button -- we do the rest: the first Kodak camera for everyone -- Button, button, who needs the button?: the story of the development of the zipper -- Slow-outs instead of blowouts: the development of the tubeless tire -- Better to use, cheap enough to throw away: the disposable paper product -- Babies are our business: the story of commercially prepared baby foods -- Convenience, ease and success from the oven: the story of prepared cake mixes -- The good hands: the counterrevolution in the insurance world -- The savings accounts that build America's homes: the growth of the S & L's -- Main Street comes to Wall street: a new investment concept is born -- Serving people -- where they are: food for thought about vending -- The matter of beauty: the development of the Futurama lipstick case -- A better product better sold: a winner in the mass market -- Save as you spend: the rise of trading stamps in retail promotion -- A car is a car again: the story of the Rambler concept.".
- catalog title "Business decisions that changed our lives. Edited by Sidney Furst and Milton Sherman.".
- catalog type "Case studies. fast".
- catalog type "text".